Climate Change is Creating More Opportunities for Solar Contractors

The fact that worldwide climate conditions are worsening is no cause for celebration. But the effect is resulting in an increased demand for renewable energy sources, which is a major boon for solar contractors. 

In this post, we examine the specific factors that are contributing to this demand, and discuss how working with a solar marketing company is the best way for contractors to connect with the market’s growing influx of customers.

Increasing Temps are Sending Energy Bills Soaring

Average temperatures are rising everywhere. Year over year, we are seeing record breaking highs and heat waves. Since 1979, American averages have risen by as much as half a degree per decade. Globally, 2011-2020 was the warmest decade on record.

This steady climb up the thermometer is making summers miserable without adequate air conditioning. In the pacific northwest, where many older homes do not have A/C systems installed (due to historic temp averages being much lower), recent heat waves have even caused a number of deaths. 

Clearly, air conditioning is becoming a greater necessity. And these systems are having to work harder just to keep up with the heat. The greater frequency of A/C use combined with higher utility prices is causing energy bills to rise. More homeowners are consequently seeking out solar in an effort to cut down their cost burden.

Wildfires are Creating Power Instability

Summer in the western states has become synonymous with wildfire season. After being held responsible for some record-breaking blazes in recent years, utilities like PG&E have resorted to scheduled blackouts to mitigate risk of new fires breaking out. 

In more densely populated cities like Sacramento and San Francisco, these power outages have been relatively minor inconveniences usually lasting only 30 minutes to an hour. But in more rural areas, towns and their residents have suffered through days-long blackouts that cause serious disruption. 

Homeowners who have been failed by their utility providers are looking for ways to become more self-sufficient. Solar installations have become far more popular as a result, especially systems with battery storage equipment. 

Green Energy Conversions are Incentivized More and More

The dramatic impacts of climate change have created a sense of urgency among lawmakers who are aiming to mitigate carbon emissions. Many states have already announced goals of achieving completely clean energy production within the next decade or two. 

Goals like these are sparking new programs that incentivize homeowners to make green upgrades to their homes. From installing new appliances to getting solar installations, homeowners are becoming increasingly able to get assistance with sustainability projects they may have been putting off due to costs. More solar customers are being generated thanks to state and federal programs like the Solar ITC and utility rebates.

A Solar Marketing Company can Help Contractors Connect with New Customers

It’s unfortunate that climate change has created the dynamics outlined above, but solar contractors can help battle against climate change by bringing solar to the many new interested customers. 

One of the most efficient methods for connecting with real, serious buyers is teaming up with an agency that already takes care of the lead attraction and screening processes. Marketing companies like Grid Freedom have become the go-to agencies for leads, thanks to a curation system with uncompromising standards. By providing only the most viable leads available, Grid Freedom is helping contractors focus their efforts on customers that generate worthwhile profits.

Get solar leads at www.GridFreedom.com

Sales Fall Low When You Don't Prioritize Sourcing Exclusive Solar Leads

Have your sales numbers been dropping? Or have you always struggled to meet your quotas? This issue could stem from sourcing leads that aren’t isolated from the rest of the market, meaning that you’ve got other contractors competing to win over the same customers.

Lower Quality Leads Waste Valuable Sales Slots

Many contractors don’t want to put in the extra investment it takes to source only exclusive solar leads. They’d rather find ways to out-compete their rivals. But this attempt at money-saving can actually backfire, since contractors end up wasting time on customers that decide to buy from another installer. 

Every time one of your crew members communicates with a lead or goes to meet them for a sales consultation, they’re investing time and resources. If a significant number of those leads get swiped by competitors, then you’ve lost an investment that could have paid off with a higher quality lead. 

Instead of wasting your calendar slots on iffy leads, why not devote them to only leads that other contractors aren’t vying for?

Exclusivity Keeps Conversion Rates High

If you end up with a higher number of sales by changing your lead qualification criteria, the necessary investment is going to be worthwhile. 

Leads that have been separated from other contractors already have a much higher rate of sale just by that factor alone. Because they aren’t also being wooed by other companies, you won’t need to worry about them being promised better pricing or harassed into submission. You can cut out the noise and focus on working up a fair deal that actually meets their needs.

Finding Exclusive Leads Takes the Right Partner

Of course, locating these isolated leads is tough without having a stringent generation process in place. You’ll have the most success if you team up with an agency that already has this system perfected and productive. 

Grid Freedom is an agency that specializes in attracting fresh solar leads and providing them to contractors on a completely exclusive basis. The leads are completely organic and never once shared with another solar business. Your access is fully protected, giving you the best standing to make a successful pitch. 

Get Exclusive Solar Leads at www.GridFreedom.com

Does Your Solar Panel Lead Generation Plan Put all of Your Eggs in One Basket

“Don’t put all of your eggs in one basket.” The old adage is popular advice, but surprisingly, a lot of small businesses don’t follow it. This is true even for solar panel contractors, who tend to take on all of their lead generation work themselves. It’s unfortunate that, despite their best efforts, they just can’t consistently pull in the sales they need when they’re all on their own. 

If it sounds like your solar business may be committing the same mistake, we’re here to help. We’ll walk you through why the solo strategy often doesn’t work, and how you can change things up by building outside sources of solar leads.

Your Team Can’t Do it All

Modestly-sized contractor businesses have to operate with far fewer staff than the big companies, especially in the wake of COVID. Most of these positions consist of installers, engineers, and assessors - the ones who are doing the hands-on work of working out how to get solar panels up and running. This leaves few slots open for a sales and marketing team. 

Even if you have a few good sales representatives, a lot of their time gets tied up by actually interacting with customers. They’re on the phone trying to set up consultations, or meeting with clients to drive home sales. When all of that’s taken care of, there’s little time left for them to develop actual marketing campaigns and implement them. It’s not uncommon for sales reps to only have limited knowledge of the nuts and bolts that go into actual advertising and the systems used to generate fresh leads. 

If you’re lucky enough to have a couple of marketing specialists on hand, you’ll at least have some expertise at your disposal. But this doesn’t change the fact that their time and resources are limited - there are only so many leads they can reasonably be expected to churn up.

Partnership Provides Resources Beyond Your Means

The easiest solution to the problem is finding a third-party team to supply you with additional leads. Now, outsourcing may sound like just another expense, but it can actually help you get greater value than if you directed those funds to in-house efforts. 

Because outsourcing agencies (solar marketing companies) specialize in generating solar leads, they’ve developed an entire business infrastructure around it. Their operations are fully dedicated to attracting and identifying leads that contractors like you will want to pursue. They’ve already got the inbound funnels and advertisements created. Recruiting their help allows you to benefit from their dedicated systems and expert staff.

Diversify Your Solar Panel Lead Generation and See Results

Working with a solar lead agency gives you greater security by introducing new streams of incoming customers. Your staff can manage what they’re capable of, without the pressure of lead generation goals they can’t realistically make on their own. 

Grid Freedom is one of the most popular agencies among small solar contractors. It’s chosen for its trick-free terms and ability to provide high-ROI leads at affordable rates. Memberships are free, and every lead is supplied on a completely exclusive basis.

Pull in New Leads at www.GridFreedom.com