Could Social Media be the Key to More Solar Leads

Social media has become a significant part of people’s lives, taking up a large amount of time for many. Of American adults, 68% percent use Facebook. Three-quarters of that group use Facebook daily and half use it several times a day. When it comes to other social media sites, 73% use YouTube and 24% use Twitter.

Businesses in all industries have made note of these trends and shifted much of their marketing efforts toward social media channels. Even blue-collar businesses are taking action, despite being known for a bit of resistance to adopting online practices. This includes companies in the solar sector.

Social Media Helps Solar Businesses - Even the Small Ones

Interacting with homeowners through social media is proving to be a winning strategy for many solar businesses. Even (and in many cases, especially) small contractors.

This is because social media gives contractors a number of key advantages and opportunities. Having a profile on Facebook or another social media site provides them with a convenient and casual way to connect with their local homeowners. Free from the pressure of a sales call or home visit, people can easily scope out the contractor’s company and offerings. Homeowners can even send contractors a quick message on chat to get more information. And all of this can be done without the homeowner ever having to leave the social media site they’re already using.

Social media also gives contractors a greater chance of being discovered. Thanks to the ability for people to share pages and posts they like, contractors may often find that their message can spread to a much larger network of potential customers.

Social Media + a Solar Marketing Company = More Leads

If your solar business still isn’t using social media in 2019, it’s time to start. Doing so will give you a whole new platform for attracting new leads and moving them further down the sales funnel.

To maximize your number of incoming leads this year; you can also team up with a solar marketing company like Grid Freedom. Our expert-staffed agency will deliver you a steady supply of 100% exclusive, qualified leads. With new sales opportunities coming from social media and our generation services, your business will be set to enjoy greater profits and growth.

                                          Get Your Solar Sales Leads at GridFreedom.com

How to Find the Best Solar Lead Generation Companies_ One Tell-Tale Sign

Every solar contractor wants to find a steady source of great leads. However, that can be difficult to accomplish when there are so many solar lead generation companies that use underhanded business practices.

So what can solar contractors do to identify which companies should be avoided, and which deserve a second look? They can check for one of the biggest signs of a standout lead company.

Look for Companies that Educate Their Customers
 
The best solar marketing agencies have contractors’ best interests in mind. This means that they care about helping contractors’ businesses do better, even when it doesn’t directly benefit the lead agency themselves.

Lesser lead companies are focused on themselves. Educating customers isn’t important to them because they want to keep contractors dependent on buying their leads. So long as a contractor doesn’t learn how to attract leads on their own, they will need to pay an agency to provide them with a stable supply.

Good companies work to provide their customers with educational resources aimed at improving solar businesses. These include informative blog posts, helpful presentations, and other media that gives contractors the knowledge and strategies they need to succeed. They help contractors prepare for industry changes, figure out how to market more effectively, and improve their sales tactics.

Here are some prime examples of content made to help solar contractors succeed:

●    Need To Know: The Solar Policy Changes That Happened In 2018
●    3 Methods For Pulling In More Solar Installation Leads
●    How To Spot Homeowners Who Are Ready To Go Solar

Agencies that educate understand that they’re creating a win-win scenario. When contractors do better, so do they. These companies become more popular and respected as go-to resources for solar contractors, earning them more business. Additionally, their customers are able to afford more leads as they grow in size and profits.

If a solar lead company doesn’t put any effort into keeping solar contractors well-informed, then it could be a sign that they don’t hold themselves to high standards. Looking for educational materials while scoping out prospective lead generators will help contractors find those who will make great business partners.

Find Your Best Source of Quality Information and Leads at GridFreedom.com