Between the pressure of the pandemic, holiday celebrations, and the natural lull of the cold season, it’s been a rough time for contractors. This has left many not only struggling to find solar installation leads, but also in urgent need of closing those they are able to pick up.
To help you make sure you can seal the deal on those precious few leads before the year is over, we’ve given you a few talking points that will increase your chance of securing a sale.
Now is the Time to Get the Most out of the Solar ITC
While Congress is
currently considering a proposal that will extend the 26% rate of the solar ITC for two
additional years, there’s no guarantee that it will be passed.
Homeowners who want to be sure that they get the full 26% tax credit for the value of their solar installation need their installation to begin before the year’s end. Otherwise, they risk the eligible percentage dropping to just 22%.
Your Team has More Time to Devote to Their Installation
With fewer solar installation leads
available, it’s likely that your team has ample time on hand. This can be a
major perk for homeowners that would like to get their solar installations
completed ASAP.
Let customers know that this space in your calendar won’t last forever. As soon as things pick up in the spring, it will be more difficult for them to get an installation scheduled and completed promptly. Your crew will have more on their plate, potentially delaying installation finishes by weeks or months.
New Lifestyles Demand More Energy
The pandemic saw
dramatic lifestyle shifts as huge numbers of Americans either lost their jobs
or were forced to work from home. Children also began to occupy the home 24/7
once countless schools switched to remote learning. These moves sent the
average home energy bill spiking by 22%.
While some of these trends will be reversed as people return to work and school, there will still be plenty of people who permanently stay remote workers. Homeowners who anticipate that their energy bills will continue to be elevated can relieve their budget by getting a solar installation ASAP. The sooner they get it done, the sooner they’ll be able to cut that inflated monthly charge from their expense list.
