When solar
marketing companies generate leads for solar
contractors, their focus is on profits. What distinguishes the best
agencies is the fact that they’re focused not on their own earnings, but on
what their customers get by following up on high quality leads.
Agencies who want
to provide lucrative leads must hold themselves to a number of high standards.
One of them is the requirement that all leads they sell only be generated
organically.
But why? What is it
about organic leads that makes them so much more profitable than others?
Organic Leads Have Greater Interest, and are Further Into the Buyer’s Journey
Who do you think is
more likely to buy a product? The customer who was already interested and
started doing their own research, or the random person who was ambushed by a
sales representative?
Obviously, the
customer who came to you on their own (organically) is the one who’s most
likely to convert.
This is especially
true for big, involved purchases like solar panel systems. Between the steep
price tag and the amount of work that needs to go into installing it on their
rooftop, homeowners who had never before considered solar are likely to balk at
the prospect of making a deal.
But homeowners who
are already into the idea of going solar will need far less convincing. In many
cases, they’re already sold, they just want to find the right contractor to
help them make it happen.
Good Lead Agencies Use Organic Lead Generation Methods
The industry’s top
providers of solar leads understand how much more valuable organic leads are
for contractors, which is why they eschew the common practice of finding leads
via cold-calling.
Instead, they’ll
naturally attract leads by producing informative, useful content that
already-interested homeowners are bound to find when they research getting
solar panels.
This not only helps
them find contractors great prospects for sales, it also ensures that the
homeowner has a rewarding experience right from the start, since the agency
supplied useful info and connected them with a contractor when they were ready
to move forward.
Choose Your Lead Source Based on Quality
If you’re turning
to a solar marketing company for leads, then you want to make sure that the
leads you’re paying for are truly worth it.
Grid Freedom is one
of the few agencies in the industry that provides contractors with only organic
leads, ensuring that you get the maximum value. On top of that, our leads are
always 100% exclusive and pre-screened by our staff based in New Jersey. It’s
these standards that allow us to consistently deliver leads that will earn you
money.
