Have your sales numbers been dropping? Or have you always struggled to meet your quotas? This issue could stem from sourcing leads that aren’t isolated from the rest of the market, meaning that you’ve got other contractors competing to win over the same customers.
Lower
Quality Leads Waste Valuable Sales Slots
Many contractors don’t want to put in the extra investment it takes to source only exclusive solar leads. They’d rather find ways to out-compete their rivals. But this attempt at money-saving can actually backfire, since contractors end up wasting time on customers that decide to buy from another installer.
Every time one of your crew members communicates with a lead or goes to meet them for a sales consultation, they’re investing time and resources. If a significant number of those leads get swiped by competitors, then you’ve lost an investment that could have paid off with a higher quality lead.
Instead of wasting
your calendar slots on iffy leads, why not devote them to only leads that other
contractors aren’t vying for?
Exclusivity
Keeps Conversion Rates High
If you end up with a higher number of sales by changing your lead qualification criteria, the necessary investment is going to be worthwhile.
Leads that have
been separated from other contractors already have a much higher rate of sale
just by that factor alone. Because they aren’t also being wooed by other
companies, you won’t need to worry about them being promised better pricing or
harassed into submission. You can cut out the noise and focus on working up a
fair deal that actually meets their needs.
Finding
Exclusive Leads Takes the Right Partner
Of course, locating these isolated leads is tough without having a stringent generation process in place. You’ll have the most success if you team up with an agency that already has this system perfected and productive.
Grid Freedom is an agency that specializes in attracting fresh solar leads and providing them to contractors on a completely exclusive basis. The leads are completely organic and never once shared with another solar business. Your access is fully protected, giving you the best standing to make a successful pitch.
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