America is working
toward getting greener energy for all of its sectors. The national renewable
energy standard (RES) for 2020 is 20%, and a bill currently being considered by
the Senate will push for a 50% RES by 2035. Many individual states have
also launched their own equally (or more) ambitious RES goals.
But when it comes
to the commercial sector, the lofty targets don’t stop there. The U.S. Building
Technologies Office (a subset of the Office of Energy Efficiency &
Renewable Energy) is aiming for a 20% energy reduction in commercial buildings
by 2020, and even more by 2030. It’s a part of their Commercial Buildings Integration Program.
A Boom in Commercial Solar
Commercial
businesses are trying to update their facilities quickly in order to prepare
for the requirements being imposed by federal and state governments. This has
spurred many to install solar systems on site, creating a clean and compliant
energy source. The fact that prices for commercial solar systems dropped in
2018 has only made them more popular.
All of this is
evidenced by the frequency of new commercial solar projects. Just this summer,
19 commercial projects were announced in Colorado, a 7MW endeavor was planned for the Northeast, and Michigan opened up its farmlands to commercial
installations.
Commercial’s demand
for more responsible power sourcing is certainly creating a boom in the solar
market. But could it also have an effect on the residential sector?
The Opportunity for Influence
Solar’s expansion
in the commercial domain has the potential to make waves in the residential
sphere too. Most of the impact stands to come from mere exposure.
Today’s homeowners
are more eco-conscious than ever. And as consumers, they place an increasingly
high priority on doing business with brands that care about the environment.
A recent survey by Nielsen reports that 81% of global respondents
strongly feel “that companies should help improve the environment”. Further,
85% of Millennial say that it is “extremely” or “very” important to them that
companies implement programs that will have environmental benefits.
So when commercial
businesses adopt solar, they aren’t just complying with regulations, they’re
also seizing an opportunity to signal to consumers that they share their green
values. Companies who do this can win over customers by showing that they are
the type of brand people can feel good about patronizing.
When this quality
is marketed to the public, the importance of green energy is again placed at
the forefront of people’s minds. Consumers who hear about their favorite
store’s new solar installation will be reminded of environmental issues,
putting them in a mindset where they’re more likely to consider doing their
part by getting solar for their own homes.
Partner with a Solar Marketing Company to Find More Opportunities
As commercial solar
surges, so too will demand in the residential market. You can maximize your
intake of these promising residential leads by working with a reputable solar marketing company, like Grid
Freedom. Our process selects only the best leads available, setting you up with
homeowners who are confirmed to be serious about going solar.
Get Your Solar Leads at Gridfreedom.com
