Many homeowners love the idea of going solar: it can help them save money and protect the environment too. But despite all those great benefits, quite a few residents balk at going solar for one particular reason: solar panels will make their home ugly - or at least that’s what they believe.
Unfortunately, this is a common misconception that is holding countless homeowners back from making the solar switch. They worry about becoming the neighborhood eyesore, and even have concerns over their home’s value lowering because of lost curb appeal.
There are a few things solar contractors can do to combat this mindset. We’ve given a brief overview of them below.
Give Them a Beautiful Preview
One of the reasons many homeowners fear installing solar panels is because they imagine a certain look: clunky panels that look out of place, sometimes assembled in an irregular pattern. The only way to get rid of this image is to replace it with something nicer.
Keep a few photos of beautiful installations on hand to show customers just how great solar panels can look. The picture below is a great example showing how panels can be seamlessly integrated in a home’s exterior design.
To go the extra mile, you can use image editing software programs to show exactly how an installation will look on the customer’s own home. Giving them a preview of the final result can go a long way toward alleviating their concerns.
Counter Value Worries
Having seen photos of sleek installations may already erase worry over lost curb appeal - and thus, home value. But it’s best to double down and counter this myth with hard stats.
One survey showed that buyers were willing to pay as much as $15,000 extra for houses featuring solar installations. In another study, it was found that solar homes sold for an average of $40,000 more than comparable non-solar homes. So customers who go solar can actually look forward to their home’s value increasing significantly.
Market More Effectively with Leads for Solar Installation Businesses
It’s toughest to sell to customers who aren’t entirely enthusiastic about going solar in the first place. By only working with leads that have been curated for their sales potential, you can make it much easier for your sales team to strike successful deals.
Here at Grid Freedom, we connect contractors to homeowners who are already serious about going solar. These ready and willing buyers are personally contacted by us and set up with a home consultation. All your reps need to do is show up at the appointment.
Get Connected with Better Solar Leads Today at Gridfreedom.com
Unfortunately, this is a common misconception that is holding countless homeowners back from making the solar switch. They worry about becoming the neighborhood eyesore, and even have concerns over their home’s value lowering because of lost curb appeal.
There are a few things solar contractors can do to combat this mindset. We’ve given a brief overview of them below.
Give Them a Beautiful Preview
One of the reasons many homeowners fear installing solar panels is because they imagine a certain look: clunky panels that look out of place, sometimes assembled in an irregular pattern. The only way to get rid of this image is to replace it with something nicer.
Keep a few photos of beautiful installations on hand to show customers just how great solar panels can look. The picture below is a great example showing how panels can be seamlessly integrated in a home’s exterior design.
To go the extra mile, you can use image editing software programs to show exactly how an installation will look on the customer’s own home. Giving them a preview of the final result can go a long way toward alleviating their concerns.
Counter Value Worries
Having seen photos of sleek installations may already erase worry over lost curb appeal - and thus, home value. But it’s best to double down and counter this myth with hard stats.
One survey showed that buyers were willing to pay as much as $15,000 extra for houses featuring solar installations. In another study, it was found that solar homes sold for an average of $40,000 more than comparable non-solar homes. So customers who go solar can actually look forward to their home’s value increasing significantly.
Market More Effectively with Leads for Solar Installation Businesses
It’s toughest to sell to customers who aren’t entirely enthusiastic about going solar in the first place. By only working with leads that have been curated for their sales potential, you can make it much easier for your sales team to strike successful deals.
Here at Grid Freedom, we connect contractors to homeowners who are already serious about going solar. These ready and willing buyers are personally contacted by us and set up with a home consultation. All your reps need to do is show up at the appointment.
Get Connected with Better Solar Leads Today at Gridfreedom.com
