Is Your Solar Company Green Enough

The question may seem like an oxymoron: after all, being a solar company should automatically make your business “green” enough, right? But there is far more that goes into being a sustainable and environmentally-friendly operation. 

If you want to ensure that your brand is doing everything it can to be responsibly green, you may need to make a few changes to your practices.

Choosing Green Product Manufacturing and Sourcing

While solar panels themselves may be helpful in the fight for sustainability, making them and distributing them to installers often isn’t. 

Manufacturing solar panels can be a resource-intensive process. It requires significant amounts of water, electricity, and caustic chemicals, resulting in a major output of greenhouse gases. Contractors can select the cleanest manufacturers by only working with ones who maintain supply chain transparency and abide by SEIA’s Traceability Protocol. Manufacturers who use this protocol are committed to sourcing from material suppliers that can verify where their components come from and whether or not they are subject to regular, independent audits. 

Transportation of solar modules can be yet another weakness in your supply chain. Importing panels from Asia or other far-off nations incurs hefty costs for freight shipping. Switching to American suppliers has the potential to sharply offset the amount of resources needed to get your inventory to your door.

Instating Sustainable Services and Operation Protocols

Becoming a greener solar business isn’t limited to the products themselves, it should also extend to how your company runs every day. Contractors that have committed to a sustainable work philosophy are taking whatever measures they can to reduce the resources needed to conduct their business. 

This includes switching to electric or bio-fueled company vehicles, embracing virtual meetings/inspections whenever possible, and even purchasing carbon offsets when other options just aren’t feasible. Even small changes like recycling product packaging can decrease a company’s carbon footprint. 

Contractors are also enhancing their sustainability by offering customers recycling services. Since consumers can’t easily recycle their old solar panels, much of that equipment goes to waste year after year, putting a serious damper on the benefits produced during the equipment’s lifetime. Expanding services to include recycling can ensure that this waste is snuffed out.

Generate Leads More Efficiently with a Solar Marketing Company

Finally, the lead generation process is one that can be a big drain on your brand’s greenness. Old-fashioned practices like door-knocking, flyer distribution, and physical advertisements require fuel for distribution, and other resources for material creation. 

Even in the case of digital advertisements and marketing campaigns, there is the cost of electricity and labor needed to produce and manage those digital assets and the leads that result. Given that many solar teams are already stretched thin, these costs can be inflated simply due to inefficiency. 

Outsourcing lead generation to a solar marketing company can take a serious load off your shoulders. Not only will it help your firm avoid wasting resources in marketing, it will also result in a more streamlined sales process. You can focus your efforts on leads that have been screened and verified as worthwhile customers, avoiding unnecessary site visits and meetings with homeowners who aren’t actually ready to go solar.

Discover Optimized Lead Generation at www.Gridfreedom.com  

An Early Push for Solar Can Bring Relief This Wildfire Season

Last year’s wildfires in the Pacific states had a dramatic impact. Millions of acres burned throughout Washington, Oregon, and California. Countless homes and buildings were lost, and power providers sought to minimize further damage by scheduling power outages during especially hot and windy conditions. 

While some of these power outages lasted less than an hour, some areas were affected majorly.

Families and businesses in these worst-hit zones endured days without power. Residents throughout the region are afraid of facing the same difficulties all over again, and there’s plenty of cause for concern. 

In California, it seems as though last year’s disastrous wildfire season never ended. The state is in the midst of a drought, worsening risk through the majority of its territory. This has led to wildfire breakouts even during the least dangerous months. As of May’s end, five times as much land has burned compared to the same time last year.  

Utility companies are working to mitigate fire risks this year and also plan for less disruptive outages, but the problem will require long-term efforts and significant investments. Homeowners who need relief before this fire season takes hold can find an immediate solution in solar.

Solar Can Spare the Hardship of Grid Failures

Homeowners who were cut off from grid power dealt with so many troubles. Food spoiled, cooking was largely made impossible, and even work became unfeasible for many. They also had to suffer through some of the worst spikes of heat without any air conditioning. 

Those who want to avoid days of this struggle again are looking to solar. With a large enough solar system and battery storage, it’s possible for homes to fully power themselves when grid providers block access. Contractors who focus hard on self-sustainability are finding success in the markets where planned power outages caused the most chaos.

A Lack of Power Increases the Risk Created by Wildfires

While scheduled outages are meant to mitigate risk, they still create a number of safety hazards in their own right. Outages typically take place in zones that are most at-risk of fire, and are often already experiencing wildfires nearby. Once the grid power is shut off, residents have much greater difficulty staying informed about the dangers present. 

Without internet or powered-up devices, they’re not able to receive evacuation alerts, view updates on area resources, or check if local routes have become inaccessible due to fire. Those who don’t have a way to access power may not be able to stay safe when a wildfire approaches. 

Having a home powered by solar alleviates this worry altogether. As long as the sun is shining, residents will be able to charge their phones and stay on top of the latest wildfire news in their area. And if they have battery storage, they’ll have round-the-clock power access for ultimate peace of mind.

Boosting Solar Panel Lead Generation Keeps Communities Safe

Solar contractors who spread awareness about solar as a solution for the hardships of wildfire season aren’t just going to boost their sales numbers, they’re also going to help local families and make their community safer. 

Homeowners who are eager to rid themselves of grid dependency are strongly interested in getting solar before the worst of the fire season arrives. Grid Freedom can help you connect with these eager customers right away. All leads are delivered only after a full live screening and appointment scheduling has taken place, solidifying lead quality and readiness for sale. 

Find Leads in Need at www.Gridfreedom.com

How to Generate Solar Panel Leads on Facebook

Facebook is a part of many people’s daily lives, and now a major source of solar panel leads for contractors who use smart marketing strategies. In this post, we provide you with some quick tips for getting the most out of Facebook as a solar lead generator.

Build an Engaging Brand Page

If your contracting business has yet to set up a Brand Page on Facebook, it’s time to get it done. These pages are now a standard facet of any company’s online presence, and they make it easy to engage with customers right on the platform they use for everyday socializing. Potential customers can more easily find your business, and quickly reach out via message to inquire about your services.

One of the best ways to cultivate engagement with your Brand Page is to keep your page active and inviting. By posting photos, videos, promotions, etc., you can project the image that your company is a busy and lively organization that is ready to take on work. You’ll get an extra boost in approachability if you incorporate a personal touch in your content, such as photos of your team and helpful video how-to guides.

Boost Posts and Run Targeted Ads

If you don’t have a ton of followers yet, you’ll need to pay to increase your reach. You can do this in the form of “boosting” posts that you make on your Facebook Brand Page, or you can run dedicated Facebook Ads. 

When you set up an ad on Facebook, you start by selecting your marketing goal. You can choose to gear your ad toward goals such as increasing brand awareness, fostering engagement, generating new leads, or converting leads. From here, you’ll refine your audience targets by age, gender, location, and other qualifiers. You can also choose where to run your ad across Facebook-owned channels, as well as your budget and time restrictions. 

Once you’ve set the parameters for your ad or boosted post, you’ll be able to access analytics and see how well it’s performing. These insights can help you fine tune your advertising strategy to focus on what works best.

Be Active and Helpful in Local Facebook Groups

Facebook is full of groups for community members that want to discuss certain topics. Becoming active in local groups associated with home improvement and sustainability is a great way to connect with new customers and raise brand awareness. 

Simply offering your expert advice on occasional posts can be enough to establish your company’s credibility and build your reputation as the right professional to turn to for all things solar.

Team Up with Other Facebook Businesses

You may already collaborate with other businesses for events and promotions, but is this being reflected on Facebook? Every time you partner up with another company, it’s mutually beneficial to tag each other in Facebook posts that spread the news. 

This could be as simple as sharing photos of your collaboration and each of you thanking or recommending the other to your followers via a tag. Your company will be able to expand its audience to include that of your partner, opening up a whole new network of potential customers.

Supplement Your Solar Panel Leads When Necessary

Sometimes even the best Facebook marketing may not get you all the bookings you need to satisfy your bottom line. When this happens, it’s always best to reach out for help. 

Here at Grid Freedom, we work overtime to ensure that contractors like you have access to enough leads all year long. You’ll never have to worry about dry spells when you come to us as your backup lead source. Our leads outperform competitors due to their complete exclusivity and intensive pre-screening. You can be confident that you’re only getting leads who we’ve certified as serious and enthusiastic customers.

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