This Year's Key Motivators for Solar Leads

Now that we’re gearing up for the solar high season, it’s important to know what’s motivating customers in 2022. The recent circumstances of the economy and local climates have been shaping the mindset of those interested in solar, and it’s been showing in the market’s trends. 

If you want to close more sales this spring and summer, you’ll want to make sure you tailor your marketing toward the top priorities of today’s homeowners. We review these key drives below. 

Coping with the Ever-Rising Cost of Living

It’s painfully obvious that this year has seen a sharp increase in the cost of living throughout the United States. The inflation rate hit a staggering 7.9% in February, the highest it’s been in 40 years. Nationwide rent prices have increased about 20-25% from the previous year, while home prices are estimated to spike over 16% before this year’s end. Even utilities have gone up, with natural gas rising by 24%, and electricity by 9%. 

These price hikes are putting a serious burden on the American household. Families are seeing more and more of their budget going toward the basic necessities, leaving little room for savings, let alone spending that improves their quality of life. 

Residents who are feeling this pinch are looking for ways to cut down their living expenses. These customers are naturally drawn to solar because they stand to save a significant amount on their monthly energy bills. Having an installation could help them achieve some budgetary breathing room. 

Electric Vehicle Adoption

The extreme jump in gas prices is also pushing Americans to find some form of relief. Those that want to cut their dependence on oil are looking to convert to electric vehicles. However, this option is only really viable if they have the ability to affordably charge their EV at home. While some may have access to charging stations nearby, those that don’t live in highly developed areas will need to depend on on-at-home charging. 

EVs require a significant amount of electricity to charge, which can be too much of a burden for homeowners who are already struggling to cover their high utility bills. Solar is becoming an especially attractive option for this growing group since it can easily cover their charging needs. 

Grid Independence in the Face of Extreme Weather

The past few years have seen a number of power disasters result from extreme weather events. Not wanting to endure the instability of grid power again, homeowners who live in vulnerable climates are overwhelmingly seeking out solar. 

Recent research collected by Solar Reviews has found that the latest weather disasters sparked major interest in solar. California’s harrowing wildfire season saw a 358% increase in solar quote requests, while the 2021 Texas blizzard saw a rise of 850%. When the Pacific Northwest endured its deadly heatwave, there was a 919% jump. 

In all of these scenarios, thousands of homeowners were affected by ongoing power outages that left their families exposed. Texas residents found their experience especially violating self-sufficiency since the state’s lack of market regulations resulted in many being forced to pay exorbitant rates based on demand. 

These homeowners want the security of self-sufficiency. They no longer trust utilities to keep the lights on or to be fair about how they do it.

Improve Your Chances with Exclusive Solar Leads

Addressing these key motives among homeowners will give you an advantage as you strive for more sales. But if you want to give yourself an extra boost, try focusing on exclusive solar leads.

Already pre-screened and booked for their first appointment with you, exclusive leads from Grid Freedom cut out all worry over the competition. You can count on these customers not being shared with any other contractors, giving you a smooth path toward landing a sale. 

Our agency specializes in delivering leads of the highest quality, with optimal profits and closing timelines. We go the extra mile to thoroughly vet our leads and ensure they offer promising opportunities. 

Get One on One with Customers at www.GridFreedom.com  

Are You Addressing the #1 Obstacle to Converting Residential Solar Leads?

 
These days, it’s hard to find homeowners that wouldn’t like to go solar. Recent research has found that a majority of households (67%) want to adopt. This widespread interest can be attributed to increasingly high costs of living, strained in large part by exorbitant energy bills. 

Given the popular desire, one would expect contractors to have an easy time converting residential solar leads. But as all contractors know, this just isn’t the case. 

Getting a homeowner to become a paying customer requires more than serious interest, it also requires that they have the clear financial ability. With the economic pressures facing most Americans right now, fewer and fewer homeowners are in a position to afford large investments. 

Upfront Costs are the Biggest Barrier

According to a survey performed by Rocket Homes, nearly 75% of homeowners report that the upfront costs of solar are what keep them from buying. Further supporting that sentiment is the fact that over 43% of respondents say the costs of going solar are too high to justify the benefits. 

Clearly, the actual cost of going solar is the greatest challenge contractors face in converting leads. So how can you make sure that your business properly addresses this problem?

Helping Homeowners Afford Solar

If you want to make a convincing pitch, your services will have to go beyond mere permitting and installation. Your company will need to act as a partner in funding as well. Homeowners who feel confident that your company will be able to help them obtain enough financial resources will be far more likely to take the plunge. 

Tax Incentives

Informing customers about federal and state tax incentives is the first step to improving affordability. Make sure that you have up-to-date information printed about the Solar ITC and any applicable credits in your state. The Department of Energy provides a handy factsheet: the Homeowner’s Guide to the Federal Tax Credit for Solar Photovoltaics.

Customers should be given clear instructions on how to file for these benefits when the time comes to file their taxes. Keep in mind that this is a complicated topic that can be hard for many people to understand on the first go. Your sales reps may need to put extra effort into breaking down how these tax incentives work.

Acquiring Financing

Helping homeowners find favorable solar loans is critical because it can help bridge the gap left over after tax deductions are factored in. And unlike tax credits, loans can actually alleviate the pressure of coming up with the upfront costs. 

You’ll want to establish firm ties with local banks that provide solar/home improvement financing, as well as other institutions. We’ve compiled a list of the best financing options to show your residential solar leads. This list includes Lending Club, SunTrust Bank, and Mosaic. The latter is an especially appealing option for those worried about upfront costs, as their Power customers Switch ZERO loan allows customers to skip payments for the whole first year. 

Get Help Finding Conversion Ready Leads

While employing the strategies above will certainly help you succeed in converting more solar buyers, the most success lies in working with leads who have already been screened for their readiness to buy.

Here at Grid Freedom, we specialize in providing contractors like you with leads that have already been put through an intensive vetting process. After being generated via techniques that attract only those with real interest, we talk to the leads ourselves, using live phone discussions to assess their suitability as solar customers. Only those who are truly qualified are then scheduled for their first appointment, which is when your sales reps can be dispatched to make their offer. 

Our leads are 100% exclusive and come with no strings attached. You’ll never be subject to exploitative fine print terms or binding contracts. 

 

Sign Up FREE at www.GridFreedom.com 

Preparing for Installation Season: A Solar Marketing Company Can Help

The arrival of March is awakening spring weather, sending sunbeams and growing warmth throughout the country. If you’re a solar contractor, you know that this shift is what heralds the coming of the high season for solar installations. With ideal conditions and a more active mindset, spring marks the time that homeowners start to seriously consider purchasing rooftop panels. 

While this period may seem like a natural boon for contractors, the truth is that it can be difficult for smaller firms to capitalize on the rising interest. Titan companies are often more effective at marketing to prospective customers, and they can more easily afford to offer low quotes. This competition frequently leaves more modestly-sized firms with few viable leads to pursue. 

In this scenario, turning to a solar marketing company can help even the playing field for small to mid-sized contracting teams. Below, we review how agency assistance can allow you to effectively prepare for the coming busy period and ensure you get your fair share of sales. 

Filling Out Your Calendar

Organically generating a sufficient number of leads on your own can be extremely difficult when you have limited resources and manpower. Combine that with the fact that most interested customers will likely gravitate toward the big competitors, and it’s likely that your spring calendar may end up having a few bare patches. 

A solar marketing company can provide you with the leads you need to fill out those empty days. The most effective track, in this respect, is to choose a company that delivers leads that have already been scheduled for their first consultation. This guarantees that you will have booked appointments ready. Now, with a full schedule of prospects to pitch to, you’ll be laying the groundwork for a highly productive installation season. 

Improving Lead Quality

Of course, having leads in hand isn’t a guarantee that you’ll end up with the sales you need. That’s why it’s imperative that the quality of your leads is as high as possible. Choosing an agency that only delivers leads that meet certain standards is a great way to confirm that every customer you pursue presents a solid chance of purchase. 

Such standards can include pre-screening by an agent via a live conversation with the lead, as well as in-house inbound generation, appointment scheduling, and lead exclusivity. The latter is an especially important point since you don’t want to invest in leads that may still be swiped away by the competition. 

Minimizing Your Workload

Having a small solar installation business usually means that you don’t have the staff or funding to power giant marketing campaigns. Most of your employees are probably busy with installations, and you may only have a few office workers to field calls and follow up with leads. 

Pushing hard on lead generation can therefore easily result in a tired, stressed-out them that’s been stretched too thin. And without the right marketing skills and techniques to leverage, all of that effort may not even yield proportional results. 

By outsourcing the task of lead generation to a solar marketing company, you can practically eliminate the entire workload when it comes to marketing and nurturing leads. This leaves your team feeling fresh, unburdened, and ready to take on all of the new installations coming your way. 

Make This High Season a Success with America’s Top Solar Marketing Company

The benefits of partnering with an agency are clear. But how can you make sure you find one that’s dependable in time for spring’s activity? 

Contractors across America have already decided upon Grid Freedom as the ultimate choice for solar marketing. This is because no other agency offers the same level of exceptional value: 100% exclusive leads that have been generated in-house, thoroughly pre-screened, and scheduled for their first appointment. 

You’ll never have to contend with binding contracts or unfavorable terms. Just buy the number of leads that you need, whenever you need them. 

We work hard to provide you with customers that will help your business thrive. Our team is already putting in the extra effort to secure the season’s growing number of new prospects. 

Get All of the Quality Leads You Need at www.GridFreedom.com