Does Your Solar Panel Lead Generation Plan Put all of Your Eggs in One Basket

“Don’t put all of your eggs in one basket.” The old adage is popular advice, but surprisingly, a lot of small businesses don’t follow it. This is true even for solar panel contractors, who tend to take on all of their lead generation work themselves. It’s unfortunate that, despite their best efforts, they just can’t consistently pull in the sales they need when they’re all on their own. 

If it sounds like your solar business may be committing the same mistake, we’re here to help. We’ll walk you through why the solo strategy often doesn’t work, and how you can change things up by building outside sources of solar leads.

Your Team Can’t Do it All

Modestly-sized contractor businesses have to operate with far fewer staff than the big companies, especially in the wake of COVID. Most of these positions consist of installers, engineers, and assessors - the ones who are doing the hands-on work of working out how to get solar panels up and running. This leaves few slots open for a sales and marketing team. 

Even if you have a few good sales representatives, a lot of their time gets tied up by actually interacting with customers. They’re on the phone trying to set up consultations, or meeting with clients to drive home sales. When all of that’s taken care of, there’s little time left for them to develop actual marketing campaigns and implement them. It’s not uncommon for sales reps to only have limited knowledge of the nuts and bolts that go into actual advertising and the systems used to generate fresh leads. 

If you’re lucky enough to have a couple of marketing specialists on hand, you’ll at least have some expertise at your disposal. But this doesn’t change the fact that their time and resources are limited - there are only so many leads they can reasonably be expected to churn up.

Partnership Provides Resources Beyond Your Means

The easiest solution to the problem is finding a third-party team to supply you with additional leads. Now, outsourcing may sound like just another expense, but it can actually help you get greater value than if you directed those funds to in-house efforts. 

Because outsourcing agencies (solar marketing companies) specialize in generating solar leads, they’ve developed an entire business infrastructure around it. Their operations are fully dedicated to attracting and identifying leads that contractors like you will want to pursue. They’ve already got the inbound funnels and advertisements created. Recruiting their help allows you to benefit from their dedicated systems and expert staff.

Diversify Your Solar Panel Lead Generation and See Results

Working with a solar lead agency gives you greater security by introducing new streams of incoming customers. Your staff can manage what they’re capable of, without the pressure of lead generation goals they can’t realistically make on their own. 

Grid Freedom is one of the most popular agencies among small solar contractors. It’s chosen for its trick-free terms and ability to provide high-ROI leads at affordable rates. Memberships are free, and every lead is supplied on a completely exclusive basis.

Pull in New Leads at www.GridFreedom.com