Are your current
marketing methods yielding disappointing results? Does it seem difficult to
even get potential customers minimally engaged and interested?
This may be because
you aren’t producing marketing videos.
Marketing videos go
far beyond traditional commercials. They can be used to provide information to
customers, give an inside look at your business, and even boost your brand’s
positive image by just providing a bit of entertainment.
Today’s customers
are becoming more and more interested in video content. In 2019, internet users
spent an average of 6 hours and 48 minutes per week watching
videos. That has now jumped up to 16 hours per week.
This trend is
particularly strong among the younger generations that are now becoming
homeowners. The 25-34 age group reports the highest rate of
watching videos online.
It can be easy to
dismiss this interest as only being in non-business content, such as cute cat
videos or funny YouTube clips. However, people say that they actually want to
see more videos from brands. Consumers have ranked video as their favorite type
of content to see from a brand on social media, and 54% express a desire for more. So if you’re
thinking that people don’t want to see videos from their local solar
contractor, think again!
Videos are Proven to Drive Sales
Videos are an extremely effective way to convince homeowners that it’s time to go solar. Eighty four percent of buyers decided to make a purchase by watching a brand’s video, and the latest research shows that 66% prefer learning about products via video over reading.
Marketers that do
start leveraging video find that playing to this preference works well for
their business. Eighty eight percent say they are satisfied
with the ROI of their videos on social media, and they’re also happy with the
performance of their video ads.
That’s because
those videos are attracting far more leads. Those who use video marketing get 66% more qualified leads per year. And those
leads are likely to turn into sales. As a direct result of publishing video
content on social media, 93% of marketers claim that they have secured new
customers.
Coming up with Ideas for Solar Marketing Videos
There’s a wide range of possibilities for videos that can promote your solar business - directly or indirectly. Think of what your past customers have wanted the most:
●
What were their most common
questions?
●
What were their biggest concerns?
●
What aspects of solar most
interested them?
●
What were the things that
convinced them to go solar?
Answers to
questions like these can provide inspiration for countless solar videos.
Keep in mind that
just about any type of content can be reimagined in video format. From your
website’s FAQ section to a blog post about how much money solar can save, your
traditional written content can be made doubly effective with the creation of an
accompanying video.
Diversify Your Marketing to Get More Solar Leads
Trying out various types of lead generation techniques can help your solar business become far more successful at bringing in more leads. Partnering with a solar marketing company like Grid Freedom is another highly effective method that is empowering many other American contractors. By delivering only 100% exclusive, pre-qualified leads, we help contractors like you connect with the most serious solar buyers.
