The fact that worldwide climate conditions are worsening is no cause for celebration. But the effect is resulting in an increased demand for renewable energy sources, which is a major boon for solar contractors.
In this post, we
examine the specific factors that are contributing to this demand, and discuss
how working with a solar
marketing company is the best way for contractors to connect with the
market’s growing influx of customers.
Increasing
Temps are Sending Energy Bills Soaring
Average temperatures
are rising everywhere. Year over year, we are seeing record breaking highs and
heat waves. Since 1979, American averages have risen by as much
as half a degree per decade. Globally, 2011-2020 was the warmest decade on
record.
This steady climb up the thermometer is making summers miserable without adequate air conditioning. In the pacific northwest, where many older homes do not have A/C systems installed (due to historic temp averages being much lower), recent heat waves have even caused a number of deaths.
Clearly, air
conditioning is becoming a greater necessity. And these systems are having to
work harder just to keep up with the heat. The greater frequency of A/C use
combined with higher utility prices is causing energy bills to rise. More
homeowners are consequently seeking out solar in an effort to cut down their
cost burden.
Wildfires
are Creating Power Instability
Summer in the western states has become synonymous with wildfire season. After being held responsible for some record-breaking blazes in recent years, utilities like PG&E have resorted to scheduled blackouts to mitigate risk of new fires breaking out.
In more densely populated cities like Sacramento and San Francisco, these power outages have been relatively minor inconveniences usually lasting only 30 minutes to an hour. But in more rural areas, towns and their residents have suffered through days-long blackouts that cause serious disruption.
Homeowners who have
been failed by their utility providers are looking for ways to become more
self-sufficient. Solar installations have become far more popular as a result,
especially systems with battery storage equipment.
Green
Energy Conversions are Incentivized More and More
The dramatic impacts of climate change have created a sense of urgency among lawmakers who are aiming to mitigate carbon emissions. Many states have already announced goals of achieving completely clean energy production within the next decade or two.
Goals like these
are sparking new programs that incentivize homeowners to make green upgrades to
their homes. From installing new appliances to getting solar installations,
homeowners are becoming increasingly able to get assistance with sustainability
projects they may have been putting off due to costs. More solar customers are
being generated thanks to state and federal programs like the Solar ITC and
utility rebates.
A Solar Marketing Company can Help
Contractors Connect with New Customers
It’s unfortunate that climate change has created the dynamics outlined above, but solar contractors can help battle against climate change by bringing solar to the many new interested customers.
One of the most
efficient methods for connecting with real, serious buyers is teaming up with
an agency that already takes care of the lead attraction and screening
processes. Marketing companies like Grid Freedom have become the go-to agencies
for leads, thanks to a curation system with uncompromising standards. By
providing only the most viable leads available, Grid Freedom is helping
contractors focus their efforts on customers that generate worthwhile profits.
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