Solar Website Mistakes that Scare Away Leads

Today, most solar customers turn to the internet when they become interested in getting an installation. They look online for which solar installers are in their area, and will visit the websites of each installer before deciding who to contact.

Potential customers who visit solar websites will often make their decision based on the quality of the website. A great website that addresses all of their questions and makes them feel confident about the installer’s expertise is therefore a critical tool for attracting leads.

Unfortunately, many installer websites suffer from a few lead-repelling mistakes. Let’s take a look at what these are, and how they can be remedied.

Outdated and Unprofessional Design

It’s hard for homeowners to trust the competence of a solar installer whose website doesn’t look professional. Bad design can have a few different features, all of which make a poor impression:

● Outdated look
● Crammed layout
● Spammy fonts and pop-ups
● Unattractive aesthetics

If your website suffers from any of these traits, get help from a professional web designer. They will be able to help you develop a sleek presentation that will impress customers and win their trust.

No Information for Homeowners Still Learning About Solar

Customer education plays an important role in converting homeowners into happy solar buyers. Leaving customers without any means to learn more about solar can cause you to miss out on many potential leads.

Make sure that your website devotes at least a page or two to big topics on going solar, such as system prices, available tax credits, and savings estimates. Publishing regular blog posts on customer FAQ’s can also be helpful, as it builds a continuous stream of content that can attract new leads.

Little to No Information about Your Business

How long have you been in operation? What is your service area? What is your standard process for an installation? If your website doesn’t cover the basic details about your business, then customers are left in the dark. Take care to build an “About Us” page that describes your company’s history, brand, and process.

Reviews are nowhere to be found

Having a beautiful, informative website only goes so far. If your reputation remains a mystery to site visitors, then your site is still falling short. Homeowners who are considering an installation often want to hear from others who have already gone solar. They want to read reviews and get an idea of what they can expect from your company.

Your website should have reviews and testimonials in a prominent place. Providing this social proof will help homeowners see that your business is one they will have a good experience with.

Getting a Quote Requires Digging
 
Imagine that you’re a homeowner who has come to an installer’s site and you are ready to start the process of going solar. You click through multiple pages on the website, but you can’t seem to find a way to get a quote anywhere. You grow frustrated and decide to find a different solar installer.

This is one of those mistakes that seems obvious, but still happens to many contractors. The simple fix is to ensure that quote and contact information is highly visible. Avoid being pushy with invasive pop-ups, but do make it easy for your site’s visitors to find a “Get a Quote” form or button on every page.

Even if Your Site Needs Work, You can Still Bring in Qualified Solar Leads
 
If your website is scaring away leads, there’s no need to panic. While you get to work on improving your website, you can partner with a solar lead company to build a direct pipeline of customers who are in need of your services. Even after your website becomes a strong lead generator, you’ll find that having another source of qualified solar leads helps your business thrive.

Get Your Solar Leads at Gridfreedom.com

Top 3 Solar Events to Look Forward to in 2019

A new year is about to begin, and with it comes a whole new calendar of upcoming solar events. This means more opportunities for solar contractors to learn about new developments in the solar world, as well as a chance to promote the need for solar energy to the general public.

In this post, we’re focusing on 3 of the largest and most important solar events in 2019. You’ll get a rundown of where they’re being held, when they’re happening, and what benefits they have to offer.

The Energy Expo - Miami, FL - January 23rd-24th
The Energy Expo is kicking off 2019 with a massive gathering for the U.S., Caribbean, and Latin American renewable energy markets. Over 40 countries are to be represented among the event’s speakers and attendants.

Solar contractors, solar manufacturers, engineers, architects, home builders, policy makers, and many other professionals who have an interest in renewable energy will gather at the event. As such, it promises to be a major networking opportunity, where connections can be made, deals can be struck, and brands can get their share of the spotlight.

This event will consist of both a conference and an expo full of insightful exhibits. Admission is available for the conference and expo together, or the expo individually. Tickets bought by December 15th, 2018 are offered at a special discount.

The 30th Annual Energy Fair - Custer, WI - June 21st-23rd
Up north in Custer, Wisconsin, the 30th Annual Energy Fair will mark one of the summer’s most important solar events. Attendees are expected to number over 13,000, with exhibitors including solar suppliers, renewable energy app makers, energy companies, and many solar installers.

The fun, family-friendly setting of the AEF also gives solar contractors the opportunity to connect with local homeowners who are interested in living a more sustainable lifestyle. You can enjoy the music and lighthearted activities of the fair, while also making valuable business connections. Additionally, there will be solar workshops held for solar professionals.

Ticket sales begin on April 1st, 2019. If you’re interested in being an exhibitor, register by February 15th to save 10% on your booth.

Solar Power International - September 23rd-29th
The first days of fall will be full of networking power at the Solar Power International trade show. Top solar suppliers, developers, installers, engineers, builders, and other industry figures will come together to talk about their plans, solutions, and goals. Even government representatives will be in attendance, eager to hear feedback from solar professionals on solar policies.

The show will host over 100 educational sessions, and give a glimpse at some of the industry’s most advanced tools and technologies. Scientists will share their research, and creators from other energy sectors will feature their own developments.

Registration for SPI opens in March 2019, but abstract presentation submissions must be in by December 19th, 2018. Poster presentation submissions are due by April 19th, 2019.

The organization is also hosting regional events throughout the year. Check their event calendar to find when your own region’s trade show will be.

Events can Build Leads for Solar Contractors
Solar events allow contractors to build their brand’s authority and grow their business. This makes participation a good long-term strategy for attracting more installation leads.

For more immediate and consistent lead generation, however, your best course is teaming up with a solar marketing company. Agencies like Grid Freedom will directly deliver you quality leads that have a high chance of converting into solar sales. Our thorough screening process only lets the most qualified leads through, giving you the best possible ROI.

Get Profitable Solar Leads from GridFreedom.com