With solar ever-growing in popularity, helping contractors connect with customers can be a thriving business opportunity. However, in order for a solar lead company to become a name that contractors can-trust, it must adhere to a strict code of ethics.
Contractors who are looking for a trustworthy source for leads should always check that the company follows the guidelines below.
The Goal Must Always be to Earn the Most Money - for the Contractors
An ethical business
is one that strives to help its customers do better. But there are plenty of
solar lead companies that take advantage of solar contractors, using their need
for sales to push unfavorable terms. They will often try to force contractors
to pay membership fees or buy leads in bulk. With this setup, they can earn
even when contractors aren’t getting anything in return, and they can throw in
bad leads that weren’t worth paying for at all.
Profit-prioritizing terms puts contractors in a position where they lose money, and lose trust in the lead company. Even though they can generate more earnings early on, they won’t build long-lasting customer relationships.
Some Leads Shouldn’t be Sold
As already touched
upon above, a good solar lead company recognizes that not every lead is fit for
sale. In fact, the best agencies know that most leads aren’t. They
understand that contractors are coming to them for value. When a contractor
doesn’t get the value they expected, that isn’t an acceptable result.
Contractors can quickly feel like it’s not worth buying leads when so many don’t work out. This is why selling anything but the best leads available is not a good business strategy for agencies.
Exclusivity is a Must
Speaking of lead
quality, exclusivity is an integral feature of ethically-sold leads. An agency
may try to get the most money out of a single lead by selling it to several
contractors. Then, those contractors have to compete to ultimately win the
customer.
Again, this
situation results in contractors throwing money at many leads that just don’t
turn into sales. It’s discouraging, to say the least.
What Solar Lead Company Follows These Rules of Ethics?
Contractors want to
feel confident that the agency they buy from is giving them the best possible
terms and opportunities. This is why so many rely on Grid Freedom as their main
source of solar leads.
Grid Freedom thoroughly vets every lead with personal phone calls, then hand-picks those that are ready to make a purchase. These leads are then offered exclusively and individually, giving contractors the most favorable terms in the industry. Best yet, all Grid Freedom memberships are completely free. Contractors never pay more than the value of the leads they receive.
