This spring is shaping up to be a bit challenging for solar contractors. Harsh winter weather is still sending snow and rain pouring down from coast to coast, pushing the ideal conditions for installation back even further. The economic crunch is squeezing household budgets tighter, and a wave of anti-solar regulations is going into effect.
Solar installers are doing all they can to combat these difficulties, including expanding their lead generation methods. Many have found purchasing exclusive pre-set appointments to be the best measure for ensuring a steady, reliable income through the season. Read on to learn why.
Appointment-Confirmed
Leads Offer Greater Security
If you’ve yet to
try lead purchasing for your business, you may not yet know what exclusive
pre-set solar appointments are. These are the highest quality leads offered by
agencies that specialize in solar lead generation. Instead of only receiving
the contact information of a potential customer, you receive already-scheduled
appointments with homeowners who have passed screening and want to meet with a
contractor right away. Furthermore, the “exclusive” label means that you can
rest assured the lead hasn’t been shared with any of your competition.
This arrangement is favored by contractors because it removes a large part of the uncertainty that surrounds every lead. There is no worry that they are paying for a lead that may be won over by another contractor or may not even be willing to book a consultation. The fact that the homeowner was already so certain they wanted to schedule an appointment is a big predictor of their readiness to buy.
When you invest in this type of lead, you maximize your chance of ROI and minimize wasteful spending on dead-end opportunities. You’ll be able to allocate your lead generation budget as efficiently as possible, which is likely a necessity after a long, hard winter.
Pre-Booked
Appointments Fill Your Calendar
Great peace of mind comes from having weeks’ worth of appointments already booked out. Sourcing all of the pre-set appointments you can allows you to plan out the months more effectively, seeing how much extra work will be needed to find other leads - if any is needed at all.
It’s completely possible for a high-performing agency to supply you with all of the leads you need to satisfy your monthly quota. Achieving this kind of stability takes a massive amount of pressure off you and your team, allowing you to focus on providing great service instead of pushing customers too hard on a sale. When you have the breathing room to relax, your team has the opportunity to improve their methods, try new approaches, and deliver a more satisfying experience to homeowners. All of these effects can drive an uptick in sales, so don’t be surprised if you see a better closing rate.
Grid
Freedom is the Ultimate Source of Exclusive, Pre-Set Solar Appointments
Now comes the
question: where do contractors find these exclusive appointments?
While there are only a few agencies that provide truly exclusive, pre-set bookings, the one that is gaining the most traction is Grid Freedom. Years of dependable, high-quality lead supply has made Grid Freedom a favorite among contractors, and the word continues to spread.
We offer only 100% exclusive, pre-screened, already-scheduled appointments, settling for nothing but the best. As solar specialists, our team of lead generation experts is ready to tackle the challenges of this spring and set you up with all of the consultations you need.
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