Summer has drawn to a close. Normally, this would mean that the average solar contractor would have full coffers, thanks to a busy season full of installations. But this is the year of COVID-19.
Many contractors have struggled to make it this far, as the economic collapse caused by massive job losses dried up the usually-plentiful pool of summer customers. So now that the routine slow season is beginning, most contractors are expecting it to be one of the worst.
Tough Times are Ahead for the Solar Industry
Cooler weather and
school reopenings are coinciding with a rise in coronavirus infections. Experts
are predicting that the cold season will bring about a second wave of cases that is significantly
larger than when the virus first took hold.
This, coupled with
the fact that the Trump administration has just cancelled any plans for a new
relief package, is setting the stage for even more economic instability.
It’s bad news for solar contractors. They will be seeing their customer base shrink further as homeowners deal with increased health risk and financial hardship.
Contractors Need a Reliable Income of Leads to Survive the Slowest of Slow Seasons
Finding homeowners
who can afford to go solar this season is going to be more difficult than ever.
It will require more work and resources put into advertising and screening. But
if you’re already struggling, you don’t have the ability to spread yourself
thinner. You’ll need outside help from a partner who can secure you the highest
possible number of solid, profitable leads.
So, who to pick?
The best choice for a solar lead company depends on their practices. With a smart process that weeds out all weak leads, the right agency can dependably deliver serious customers to solar contractors.
Grid Freedom has Been a Top Source of Leads Throughout the Pandemic
Grid Freedom has earned its reputation thanks to results-driven practices. Our leads are always:
● Generated via inbound marketing
● Pre-screened by personal phone call
● Pre-scheduled for consultation appointments
● Sold exclusively
This ensures that our contractors are only connected with homeowners who are ready and capable of buying a solar system. It’s the certainty contractors need to get through one of the toughest times in the industry’s history.
