After a hard 2020, it may be difficult to see things getting better anytime soon. However, solar contractors can expect business to start picking back up this spring, thanks to a few recent changes. Let’s take a look at the biggest developments that can be expected to create more solar installation leads.
Coronavirus
Vaccinations
By January 15th, 12,279,180 Americans had received the COVID vaccine. The vaccine program is being rolled out in stages, with at-risk groups and essential workers being among the first to get access. It is expected that the general population will be able to get vaccinated sometime in the middle of spring.
The
gradually-increasing immunity of the country’s population will bode well for
solar contractors, as lockdown restrictions will ease, allowing recovery of
employment rates and overall economic health for U.S. households. People will
be increasingly open to considering solar installations as infection risks
lower and financial stability is regained.
The
Solar ITC was Renewed
The latest
coronavirus stimulus package issued by the federal government included terms
that extended the Solar ITC. Instead of the percentage lowering as was
scheduled, the 26% credit will be stretched through another 2 years.
This means that homeowners who would have been priced out by the previously-planned drop will still be able to afford an installation. Solar contractors can use the recent renewal to remind homeowners that the 26% rate won’t be available forever. Combining the ITC with one of the recently-launched financing programs like PowerSwitch ZERO gives homeowners an affordable opportunity to go solar, even with the pandemic’s pressures still in play.Biden’s Climate Plan
President Joe Biden is introducing the largest climate plan in the nation’s history. It will include significant funding for solar programs that spur innovation research and promote the widespread adoption of solar. We can also expect to see moves that improve trade terms, making solar equipment more affordable to source - and therefore more affordable for the end buyer.
Biden’s heavy focus on clean energy promotion paired with solar-friendly policies are likely to help solar in its recovery, giving it much-needed momentum after a difficult year.
Lead
Opportunities will Grow in Spring
Though challenges persist, spring is poised to bring more customers back into the market. The timing of the changes cited here makes it so that we will see the first effects during the season.
If you’re looking
to take advantage of these dynamics, you can do it the easy way by getting
leads delivered to you via Grid Freedom. Our agency does all of the legwork to
source the best leads available, sparing your staff the work of marketing,
screening, and scheduling consultations. We’ll give you spring’s most
profitable leads without any effort required on your part.
