Leads are the lifeblood of a solar installation business. Without enough solid leads coming in each month, a contractor simply can’t make the sales necessary to stay cash positive. So what options are available for contractors who are struggling?
Self-Generated Leads
Drumming up leads on your own is the traditional way of making solar sales. Leads can be self-generated through classic advertising methods, such as billboards, TV commercials, or print ads. But these can require large investments, funds that many smaller contracting businesses don’t have to spare. Additionally, they need exposure to a very large audience in order to yield a decent number of leads.
Other self-generation options include cold-calling and advertising on the web. In some ways, these can be less expensive, but they are often not very effective. In cases, expert-level marketing strategy and screening proficiency is needed to get quality leads. Much of the time, contractors just don’t have the resources necessary to make it work.
All of these difficulties are why self-generated leads often don’t provide a good return on investment for solar contractors.
Purchased Leads
A more effective option for many installers is to leave the hard work of lead generation to a professional lead agency. These companies leverage their own in-house staff and experts to rake in leads that are then delivered to contractors. All contractors need to do is pay the purchase price and then follow up with the leads.
Identifying Sources of Quality Leads for Sale
Purchased leads can be a great deal for contractors, but only when they’re sourced from a solar marketing company of the highest standard. The best agencies will go the extra mile to ensure that the leads they’re selling are worth the price.
This means that they only sell leads that are:
Fully Exclusive: Never shared with other contractors
Qualified: Meet all the criteria of a promising sales lead
No-Strings-Attached: Not bound to purchase minimums or contracts
Find the Industry’s Best Leads for Solar Contractors
At Grid Freedom, we meet all of the criteria above for leads that are worth purchasing. Using a highly intensive qualification process, we screen every lead for quality, and then make pre-set appointments with the homeowners.
Contractors can rest assured that they’re getting leads who are ready and excited to meet for a consultation. It’s this comprehensive level of service that has earned our reputation as one of the most trusted lead sources in the industry.
Get Your 100% Exclusive Leads at Gridfreedom.com
Self-Generated Leads
Drumming up leads on your own is the traditional way of making solar sales. Leads can be self-generated through classic advertising methods, such as billboards, TV commercials, or print ads. But these can require large investments, funds that many smaller contracting businesses don’t have to spare. Additionally, they need exposure to a very large audience in order to yield a decent number of leads.
Other self-generation options include cold-calling and advertising on the web. In some ways, these can be less expensive, but they are often not very effective. In cases, expert-level marketing strategy and screening proficiency is needed to get quality leads. Much of the time, contractors just don’t have the resources necessary to make it work.
All of these difficulties are why self-generated leads often don’t provide a good return on investment for solar contractors.
Purchased Leads
A more effective option for many installers is to leave the hard work of lead generation to a professional lead agency. These companies leverage their own in-house staff and experts to rake in leads that are then delivered to contractors. All contractors need to do is pay the purchase price and then follow up with the leads.
Identifying Sources of Quality Leads for Sale
Purchased leads can be a great deal for contractors, but only when they’re sourced from a solar marketing company of the highest standard. The best agencies will go the extra mile to ensure that the leads they’re selling are worth the price.
This means that they only sell leads that are:
Fully Exclusive: Never shared with other contractors
Qualified: Meet all the criteria of a promising sales lead
No-Strings-Attached: Not bound to purchase minimums or contracts
Find the Industry’s Best Leads for Solar Contractors
At Grid Freedom, we meet all of the criteria above for leads that are worth purchasing. Using a highly intensive qualification process, we screen every lead for quality, and then make pre-set appointments with the homeowners.
Contractors can rest assured that they’re getting leads who are ready and excited to meet for a consultation. It’s this comprehensive level of service that has earned our reputation as one of the most trusted lead sources in the industry.
Get Your 100% Exclusive Leads at Gridfreedom.com
No comments:
Post a Comment