Why Top Solar Marketing Companies Only Offer Organic Leads for Solar Contractors

When solar marketing companies generate leads for solar contractors, their focus is on profits. What distinguishes the best agencies is the fact that they’re focused not on their own earnings, but on what their customers get by following up on high quality leads.

Agencies who want to provide lucrative leads must hold themselves to a number of high standards. One of them is the requirement that all leads they sell only be generated organically.

But why? What is it about organic leads that makes them so much more profitable than others?

 

Organic Leads Have Greater Interest, and are Further Into the Buyer’s Journey

 

Who do you think is more likely to buy a product? The customer who was already interested and started doing their own research, or the random person who was ambushed by a sales representative?

Obviously, the customer who came to you on their own (organically) is the one who’s most likely to convert.

This is especially true for big, involved purchases like solar panel systems. Between the steep price tag and the amount of work that needs to go into installing it on their rooftop, homeowners who had never before considered solar are likely to balk at the prospect of making a deal.

But homeowners who are already into the idea of going solar will need far less convincing. In many cases, they’re already sold, they just want to find the right contractor to help them make it happen.

 

Good Lead Agencies Use Organic Lead Generation Methods

 

The industry’s top providers of solar leads understand how much more valuable organic leads are for contractors, which is why they eschew the common practice of finding leads via cold-calling.

Instead, they’ll naturally attract leads by producing informative, useful content that already-interested homeowners are bound to find when they research getting solar panels.

This not only helps them find contractors great prospects for sales, it also ensures that the homeowner has a rewarding experience right from the start, since the agency supplied useful info and connected them with a contractor when they were ready to move forward.

 

Choose Your Lead Source Based on Quality

 

If you’re turning to a solar marketing company for leads, then you want to make sure that the leads you’re paying for are truly worth it.

Grid Freedom is one of the few agencies in the industry that provides contractors with only organic leads, ensuring that you get the maximum value. On top of that, our leads are always 100% exclusive and pre-screened by our staff based in New Jersey. It’s these standards that allow us to consistently deliver leads that will earn you money.

 

Find Out What Great Leads are Made of at Gridfreedom.com

How Climate Change is Spurring Solar Panel Lead Generation

In many parts of the country, climate change can be clearly felt and seen. Weather is getting more extreme in some places, causing inconveniences at best and dangerous conditions at worst. 

This turbulent situation is driving up interest - and demand - in solar energy. It’s for this reason that climate change is one of the biggest boosters for Solar Panel Lead Generation. 

Bad Weather is Creating Higher Energy Needs

A lot of the extreme weather resulting from climate change is taking the form of major heatwaves. In California, for example, the state has been experiencing significant periods of sizzling temperatures. Just this October has brought the mercury rising to 10 degrees above average to the Southern California region.

Such heat has been causing big problems. The scorch is requiring many homeowners to use their air conditioning far more than usual, which is putting a strain on the energy grid and sending residential utility bills soaring. Homeowners are starting to look for solutions that will help them lower their energy costs in the coming years, since the heat trend shows no sign of letting up.

The temperatures are also causing humidity levels to fall dangerously low, creating a high risk for fires. PG&E is trying to mitigate the risk by scheduling sometimes days-long blackouts, which have also been predicted to last for years to come. This is putting homeowners in a tight spot: they need to find a way to maintain power in their homes without relying on their utility provider.

 

The Change is Raising Awareness

With climate change so clearly visible, many homeowners are starting to think more seriously about the state of the environment. They are considering how their homes and energy choices could be contributing to the problem.

Consequently, many responsible homeowners are on the lookout for sustainable, environmentally-friendly ways that they can power their homes. And solar is often one of the most sensible solutions.

 

A Wealth of New Leads are Waiting for Contractors

All of these factors are converging to make the solar market hotter than it’s ever been. But not all contractors are poised to get their share of the incoming leads. Without a dedicated lead generation partner, many contractors will miss out on profitable sales opportunities.

This is where our team steps in to lend a hand. Our lead generation experts have perfected the art of attracting and screening the most serious and lucrative leads available, readying them for exclusive delivery to contractors. You can join our community by signing up for a free membership.

 

Get Your Solar Panel Leads at Gridfreedom.com

How You Can Get More Solar Buyers this Holiday Season

The holidays are just around the corner. While all the coming festivities may be a cause for celebration, most solar contractors aren’t feeling the cheer.

This is the time when the industry hits a slump, and the number of solar customers starts to dwindle. It’s a situation that isn’t good for business, and if you’re like most contractors, you’re looking for a way to soften the blow.

Luckily, there are still plenty of solar opportunities to be found this time of year. You just need to know where to find them, and what selling points to use to convert new customers.

Why the Upcoming Holiday Season is Great for Solar Panel Lead Generation

This period is when you’ll need to make the most of every lead you get. That means that you’ll need to have a strong, relevant pitch that addresses the customer’s needs and the unique pressures of the season.

The main point you’ll want to hit on is how going solar can boost the household budget. Now that summer has ended, many homeowners may have found that they lost far too much money to high cooling costs.

This spending crunch could have left them with less money than they anticipated by the year’s end. They might have even had to reduce their holiday budget to compensate.

Your pitch will have more of a psychological impact if you speak to this pain, and point out how solar can help them get to a much more financially stable state by this time next year. They’ll be able to spend less on air conditioning and heating bills, giving them more money to spend on doing fun things with the family and buying holiday gifts.

Grid Freedom is Your Top Source for Reliable Holiday Leads

Here at Grid Freedom, you can find a steady supply of solar leads no matter what the time of year. We’re able to provide you with plenty of leads to keep your business thriving through the holidays, thanks to superior lead generation and screening methods.

Fully exclusive, pre-qualified, and set up with ready-made consultation appointments. Every lead you get has maximum sales potential.

Beat the Off-Season Slump at Gridfreedom.com