The holidays are
just around the corner. While all the coming festivities may be a cause for
celebration, most solar contractors aren’t feeling the cheer.
This is the time
when the industry hits a slump, and the number of solar customers starts to
dwindle. It’s a situation that isn’t good for business, and if you’re like most
contractors, you’re looking for a way to soften the blow.
Luckily, there are
still plenty of solar opportunities to be found this time of year. You just
need to know where to find them, and what selling points to use to convert new
customers.
Why the Upcoming Holiday Season is Great for Solar Panel Lead Generation
This period is when
you’ll need to make the most of every lead you get. That means that you’ll need
to have a strong, relevant pitch that addresses the customer’s needs and the unique
pressures of the season.
The main point
you’ll want to hit on is how going solar can boost the household budget. Now
that summer has ended, many homeowners may have found that they lost far too much
money to high cooling costs.
This spending
crunch could have left them with less money than they anticipated by the year’s
end. They might have even had to reduce their holiday budget to compensate.
Your pitch will
have more of a psychological impact if you speak to this pain, and point out
how solar can help them get to a much more financially stable state by this
time next year. They’ll be able to spend less on air conditioning and heating
bills, giving them more money to spend on doing fun things with the family and
buying holiday gifts.
Grid Freedom is Your Top Source for Reliable Holiday Leads
Here at Grid
Freedom, you can find a steady supply of solar leads no matter what the time of
year. We’re able to provide you with plenty of leads to keep your business
thriving through the holidays, thanks to superior lead generation and screening
methods.
Fully exclusive,
pre-qualified, and set up with ready-made consultation appointments. Every lead
you get has maximum sales potential.
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