There’s Now a Brighter Tomorrow for Maryland Solar Lead Generation

 

Maryland’s solar market is poised for an upturn, thanks to a recent bill signing. On May 9, 2024, Governor Wes Moore

signed into law the Brighter Tomorrow Act (SB 783), which will go into effect June 1st. 

This new law expands the reach and affordability of solar power, targeting benefits specifically for low- and moderate-income (LMI) residents. As such, Maryland’s contractors can expect to see more customers enter the market, from demographics that were once financially held back. 

More About the Brighter Tomorrow Act

SB 783 was introduced in February 2024, following a series of amendments through the Maryland General Assembly. Written

with a holistic approach, the Act seeks to not only make solar energy more accessible to the state’s population but also to

make it a cornerstone of Maryland's energy infrastructure.

It introduces several initiatives aimed at reducing solar installation costs and improving energy equity across the state. One key example is the establishment of a residential solar grant program, managed by the Maryland Energy Administration, which will provide significant subsidies (up to $7500) to qualifying households for solar adoption​. These grants will reduce the initial cost barrier that often discourages LMI families from taking the solar leap. 

Furthermore, SB 783 paves the way for automated, digital solar permitting. This modernization is expected to streamline approvals for solar installations, reducing red tape delays and costs​. The simplification of the permitting process means that contractors can undertake more projects in less time.

These combined benefits are expected to make solar adoption a much easier process for the average Marylander, in turn boosting sales for contractors.

To Capitalize on the Uptick, Contractors Need Support from a Solar Lead Provider

With lowered barriers to entry for potential customers, solar companies can expect increasing demand. And while that sounds

like good news, it does come with a drawback: all of the buzz inevitably results in many more inquiries from customers who

aren’t actually prepared to go solar anytime soon. While they’re casually scoping out the landscape, contractors are investing

valuable resources into trying to nurture and convert real sales. 

Having the help of the right solar lead generation companies can make a big difference here. An agency that puts leads through diligent screening can ensure that only the most serious customers make it onto contractors’ calendars, minimizing time wasted on consultations that don’t bring fruit. 

Additionally, with installations now taking less time to complete, contractors will need faster identification and booking of customer meetings. Solar lead generators that require customers to commit to their first appointment can provide this directly, empowering contractors to make the most of the latest streamlining in permitting. 

Grid Freedom is one of the only agencies in the industry that follows this full-service lead generation model. Contractors get the greatest advantage when efficiency is becoming all the more critical to success. 

Discover Maryland’s Best Solar Lead Generation Service: GridFreedom.com