What Minnesota's Clean Energy Bill Means for Solar Contractors

 

Last month, Minnesota’s Governor Walz signed a new bill that sets a goal of 100% clean energy production. This development is poised to stimulate a great deal of growth in the state’s solar market for nearly the next two decades. So what can installers expect to come?

How Minnesota’s 100% Clean Energy Bill will Impact Solar Demand

The new push for carbon-free electricity is targeting the utility sector, setting the following milestone goals:

 

●       By 2030: 80% for public utilities and 60% for other utilities

●       By 2035: 90% for all utilities

●       By 2040: 100% for all utilities

 

These targets have been set with the interests of all parties in mind, aiming to provide clean and affordable energy to citizens as quickly as possible, while allowing sufficient time for utilities to plan an efficient and responsible transition.

Many new jobs are expected to come to the energy sector, specifically in communities where carbon-based plants are being decommissioned. Solar is expected to make up a significant part of new additions to the energy grid, creating numerous opportunities for contractors working in utility installations. Of course, planning has only just begun, but solar installers can expect to see a steady increase in demand.

Top Solar Lead Companies can Help Drive Sales Among Minnesota’s Residential Customers

While the new bill is set to boost utility-scale solar directly, it does not include any new incentives for residential solar. Minnesota homeowners do, however, still have access to the Solar Sense program, as well as net metering compensation and tax benefits.

That being said, solar contractors may want to seek the aid of a solar marketing agency if they are looking to improve their performance in the residential sector. A top solar lead generation company like Grid Freedom can provide instant access to homeowners who have signed up for their first consultation.

These pre-qualified leads enable you to increase the number of solid prospects filling your calendar, minimizing the need to invest in raw leads that have yet to be screened or verified.  Every lead that comes from Grid Freedom has been produced via inbound marketing and screened via phone interviews with live agents. In addition, they are offered only to a single contractor, eliminating worry over the competition.

These criteria are rare among solar marketing agencies, who typically rely on a quantity-over-quality sales model. Maintaining the highest standards for all leads is what has made Grid Freedom one of America’s top solar lead companies. Bookings are available year-round, in Minnesota and every other state.

Get Confirmed Appointments with Homeowners at www.GridFreedom.com

 

Solar Contractors are Improving Spring Sales with Exclusive Pre-set Appointments

This spring is shaping up to be a bit challenging for solar contractors. Harsh winter weather is still sending snow and rain pouring down from coast to coast, pushing the ideal conditions for installation back even further. The economic crunch is squeezing household budgets tighter, and a wave of anti-solar regulations is going into effect.

Solar installers are doing all they can to combat these difficulties, including expanding their lead generation methods. Many have found purchasing exclusive pre-set appointments to be the best measure for ensuring a steady, reliable income through the season. Read on to learn why.

Appointment-Confirmed Leads Offer Greater Security

If you’ve yet to try lead purchasing for your business, you may not yet know what exclusive pre-set solar appointments are. These are the highest quality leads offered by agencies that specialize in solar lead generation. Instead of only receiving the contact information of a potential customer, you receive already-scheduled appointments with homeowners who have passed screening and want to meet with a contractor right away. Furthermore, the “exclusive” label means that you can rest assured the lead hasn’t been shared with any of your competition.

This arrangement is favored by contractors because it removes a large part of the uncertainty that surrounds every lead. There is no worry that they are paying for a lead that may be won over by another contractor or may not even be willing to book a consultation. The fact that the homeowner was already so certain they wanted to schedule an appointment is a big predictor of their readiness to buy.

When you invest in this type of lead, you maximize your chance of ROI and minimize wasteful spending on dead-end opportunities. You’ll be able to allocate your lead generation budget as efficiently as possible, which is likely a necessity after a long, hard winter.

Pre-Booked Appointments Fill Your Calendar

Great peace of mind comes from having weeks’ worth of appointments already booked out. Sourcing all of the pre-set appointments you can allows you to plan out the months more effectively, seeing how much extra work will be needed to find other leads - if any is needed at all.

It’s completely possible for a high-performing agency to supply you with all of the leads you need to satisfy your monthly quota. Achieving this kind of stability takes a massive amount of pressure off you and your team, allowing you to focus on providing great service instead of pushing customers too hard on a sale. When you have the breathing room to relax, your team has the opportunity to improve their methods, try new approaches, and deliver a more satisfying experience to homeowners. All of these effects can drive an uptick in sales, so don’t be surprised if you see a better closing rate.

Grid Freedom is the Ultimate Source of Exclusive, Pre-Set Solar Appointments

Now comes the question: where do contractors find these exclusive appointments?

While there are only a few agencies that provide truly exclusive, pre-set bookings, the one that is gaining the most traction is Grid Freedom. Years of dependable, high-quality lead supply has made Grid Freedom a favorite among contractors, and the word continues to spread.

We offer only 100% exclusive, pre-screened, already-scheduled appointments, settling for nothing but the best. As solar specialists, our team of lead generation experts is ready to tackle the challenges of this spring and set you up with all of the consultations you need.

Book Your Pre-Set Solar Appointments at www.GridFreedom.com