That’s why forming a smart winter strategy is so critical for staying afloat. With the right marketing tactics and focus, you can get the highest possible number of sales through the season’s freeze.
In this post, we examine why concentrating your efforts on exclusive solar leads is one of the most effective strategies for maintaining a stable winter income.
Exclusive Leads Cut Out Competition
One of the biggest losses of customers comes from competition. Other contractors are also feeling the winter pinch, so they’re pursuing the same leads with fervor. They’ll undercut prices and offer deals that you may just not be able to compete with.
Worse yet, when homeowners experience pestering from multiple contractors, they’re likely to fatigue fast. They can get so stressed by the countless phone calls and messages that they decide to back out of going solar altogether.
These effects make it clear why focusing on exclusive leads will give the best rate of success. When you don’t have to worry about other contractors swiping customers from under you or annoying them into resistance, you’re free to build a trusting relationship that helps homeowners feel good about making a deal. You won’t have to quote unsustainable prices, and you can pitch without pressure.
Leads From the Right Agency are Prepped for Sales
The best winter marketing strategy goes beyond simply finding exclusive leads. It also works to ensure that those leads are primed for talks with your sales reps before you even make contact. This can be done by working with a lead generation agency that personally screens exclusive leads and schedules consultations for the ones that make the cut.
Companies like Grid Freedom reach out to leads via live phone calls, determining the lead’s qualifications and laying the groundwork for an eventual sale. The result is a wealth of leads that are not just competition-free, but also guided further into the sales process and prepared for the next step.
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