Why Qualified Solar Leads are a Must-Have This Spring

Depending on what part of the country you live in, you may be starting to see the sun peek out from behind wintery clouds. The arrival of spring is soon to come, and with it, the warm-up before solar’s busy season hits. 

An influx of leads can seem like only a good thing after a slow winter. However, too many low-quality leads can hold your business back.

 

Spring Brings Out the Window-Shoppers

The great thing about spring is that it gets people thinking about home improvements. They dive into a big round of spring cleaning and take a look at what aspects of their home could use a little attention.

This trend can often work in your favor, since a home-improvement mindset can send many people looking into solar. The problem arises when there are too many homeowners who are checking out solar, but don’t actually have the ability or intent to buy right now.

When your sales reps have their schedules filled up with consultations for these dud leads, it causes you to miss out on opportunities for real sales.

There are plenty of promising leads that pop up every spring. You just need good screening in order to maximize the number you’re able to connect with.

 

Outsourcing Allows for Delivery of Only the Best Leads

When you outsource your lead generation process to a solar marketing agency that uses thorough screening, you eliminate the worry of whether or not the leads you’re getting are qualified.

A top ranked agency, like Grid Freedom, will check every lead through a personal phone call by American staff who are trained experts in identifying solid buyers. They take the time to investigate the lead’s financial situation, and whether or not their property can accommodate a solar system. Only the most promising leads make the cut.

From there, the leads are sent to you, ready to meet up at a pre-arranged appointment time. Grid Freedom provides the added convenience of scheduling at-home consultations, so there isn’t even the hassle of arranging a time and date with the homeowner.

Find This Spring’s Best Qualified Solar Leads at Gridfreedom.com

How Video Marketing Can Help You Get More Solar Installation Leads

Are your current marketing methods yielding disappointing results? Does it seem difficult to even get potential customers minimally engaged and interested?

This may be because you aren’t producing marketing videos.

Marketing videos go far beyond traditional commercials. They can be used to provide information to customers, give an inside look at your business, and even boost your brand’s positive image by just providing a bit of entertainment.

Today’s customers are becoming more and more interested in video content. In 2019, internet users spent an average of 6 hours and 48 minutes per week watching videos. That has now jumped up to 16 hours per week.

This trend is particularly strong among the younger generations that are now becoming homeowners. The 25-34 age group reports the highest rate of watching videos online.

It can be easy to dismiss this interest as only being in non-business content, such as cute cat videos or funny YouTube clips. However, people say that they actually want to see more videos from brands. Consumers have ranked video as their favorite type of content to see from a brand on social media, and 54% express a desire for more. So if you’re thinking that people don’t want to see videos from their local solar contractor, think again!

 

Videos are Proven to Drive Sales

Videos are an extremely effective way to convince homeowners that it’s time to go solar. Eighty four percent of buyers decided to make a purchase by watching a brand’s video, and the latest research shows that 66% prefer learning about products via video over reading.

Marketers that do start leveraging video find that playing to this preference works well for their business. Eighty eight percent say they are satisfied with the ROI of their videos on social media, and they’re also happy with the performance of their video ads.

That’s because those videos are attracting far more leads. Those who use video marketing get 66% more qualified leads per year. And those leads are likely to turn into sales. As a direct result of publishing video content on social media, 93% of marketers claim that they have secured new customers.

 

Coming up with Ideas for Solar Marketing Videos

There’s a wide range of possibilities for videos that can promote your solar business - directly or indirectly. Think of what your past customers have wanted the most:

●     What were their most common questions?

●     What were their biggest concerns?

●     What aspects of solar most interested them?

●     What were the things that convinced them to go solar?

Answers to questions like these can provide inspiration for countless solar videos.

Keep in mind that just about any type of content can be reimagined in video format. From your website’s FAQ section to a blog post about how much money solar can save, your traditional written content can be made doubly effective with the creation of an accompanying video.

 

Diversify Your Marketing to Get More Solar Leads

Trying out various types of lead generation techniques can help your solar business become far more successful at bringing in more leads. Partnering with a solar marketing company like Grid Freedom is another highly effective method that is empowering many other American contractors. By delivering only 100% exclusive, pre-qualified leads, we help contractors like you connect with the most serious solar buyers.

 

Find More Solar Installation Leads at Gridfreedom.com

Why Top Solar Marketing Companies Only Offer Organic Leads for Solar Contractors

When solar marketing companies generate leads for solar contractors, their focus is on profits. What distinguishes the best agencies is the fact that they’re focused not on their own earnings, but on what their customers get by following up on high quality leads.

Agencies who want to provide lucrative leads must hold themselves to a number of high standards. One of them is the requirement that all leads they sell only be generated organically.

But why? What is it about organic leads that makes them so much more profitable than others?

 

Organic Leads Have Greater Interest, and are Further Into the Buyer’s Journey

 

Who do you think is more likely to buy a product? The customer who was already interested and started doing their own research, or the random person who was ambushed by a sales representative?

Obviously, the customer who came to you on their own (organically) is the one who’s most likely to convert.

This is especially true for big, involved purchases like solar panel systems. Between the steep price tag and the amount of work that needs to go into installing it on their rooftop, homeowners who had never before considered solar are likely to balk at the prospect of making a deal.

But homeowners who are already into the idea of going solar will need far less convincing. In many cases, they’re already sold, they just want to find the right contractor to help them make it happen.

 

Good Lead Agencies Use Organic Lead Generation Methods

 

The industry’s top providers of solar leads understand how much more valuable organic leads are for contractors, which is why they eschew the common practice of finding leads via cold-calling.

Instead, they’ll naturally attract leads by producing informative, useful content that already-interested homeowners are bound to find when they research getting solar panels.

This not only helps them find contractors great prospects for sales, it also ensures that the homeowner has a rewarding experience right from the start, since the agency supplied useful info and connected them with a contractor when they were ready to move forward.

 

Choose Your Lead Source Based on Quality

 

If you’re turning to a solar marketing company for leads, then you want to make sure that the leads you’re paying for are truly worth it.

Grid Freedom is one of the few agencies in the industry that provides contractors with only organic leads, ensuring that you get the maximum value. On top of that, our leads are always 100% exclusive and pre-screened by our staff based in New Jersey. It’s these standards that allow us to consistently deliver leads that will earn you money.

 

Find Out What Great Leads are Made of at Gridfreedom.com