How to Convert this Season Last Solar Installation Leads

Between the pressure of the pandemic, holiday celebrations, and the natural lull of the cold season, it’s been a rough time for contractors. This has left many not only struggling to find solar installation leads, but also in urgent need of closing those they are able to pick up.

To help you make sure you can seal the deal on those precious few leads before the year is over, we’ve given you a few talking points that will increase your chance of securing a sale.

Now is the Time to Get the Most out of the Solar ITC

While Congress is currently considering a proposal that will extend the 26% rate of the solar ITC for two additional years, there’s no guarantee that it will be passed.

Homeowners who want to be sure that they get the full 26% tax credit for the value of their solar installation need their installation to begin before the year’s end. Otherwise, they risk the eligible percentage dropping to just 22%.

Your Team has More Time to Devote to Their Installation

With fewer solar installation leads available, it’s likely that your team has ample time on hand. This can be a major perk for homeowners that would like to get their solar installations completed ASAP.

Let customers know that this space in your calendar won’t last forever. As soon as things pick up in the spring, it will be more difficult for them to get an installation scheduled and completed promptly. Your crew will have more on their plate, potentially delaying installation finishes by weeks or months.

New Lifestyles Demand More Energy

The pandemic saw dramatic lifestyle shifts as huge numbers of Americans either lost their jobs or were forced to work from home. Children also began to occupy the home 24/7 once countless schools switched to remote learning. These moves sent the average home energy bill spiking by 22%.

While some of these trends will be reversed as people return to work and school, there will still be plenty of people who permanently stay remote workers. Homeowners who anticipate that their energy bills will continue to be elevated can relieve their budget by getting a solar installation ASAP. The sooner they get it done, the sooner they’ll be able to cut that inflated monthly charge from their expense list.

Get Leads Ready to Make a Deal at www.Gridfreedom.com

Can Contractors Expect Better Solar Panel Lead Generation During the Biden Presidency?

Former Vice President Joe Biden’s election has been widely celebrated by the renewables industry. His prioritization of climate-friendly policies is expected to spur major growth in the sector. For solar contractors, this means that they will likely see a sharp rise in solar panel lead generation after his solar-focused policies take effect. 

What’s Coming?

Biden’s climate plan is the most aggressive in history. It totals $2 trillion, and has set ambitious goals: by 2035, American power is to be carbon-free, and by 2050, America as a nation should have net zero emissions.

His administration is charting a clear course for transition from fossil fuels, instead making renewables the country’s main source of energy. Reducing or eliminating subsidies for fossil fuels will even the playing field for green power like solar, which will be able to compete fairly with dirty power sources no longer propped up by the government.

The Solar Energies Industries Association (SEIA) has responded to Biden’s election with great optimism, issuing a 100-day plan of action. Abigail Ross Hopper, president and CEO of SEIA, explained:

“The plan includes executive branch policies and legislative proposals to lay the foundation for a strong clean energy economy. The 100-day plan is organized around three strategic principles: clean energy and climate policy; infrastructure and workforce development; and ensuring markets are competitive and open to clean energy.”

In addition to all of these plans, there’s also a strong expectation that Biden will not only try to roll-back the Trump-imposed solar tariffs, but also include solar programs as a part of pandemic stimulus plans. Despite heavy Republican opposition in Congress, it’s anticipated that there will be many opportunities for Biden to make moves that favor solar and other green power industries.

Market Challenges in the Meantime

Of course, it will take a while before solar contractors can see the positive effects of Biden’s election. We will have to wait until late January before the inauguration even takes place, and after that, it will be more time before solar-supporting legislation passes.

With the pressure of the pandemic still upon us, contractors aren’t in a position to wait for leads. Solar marketing agency Grid Freedom can help contractors get the earnings they need right now by supplying consistent, well-qualified leads that have been hand-picked for their likelihood to buy. Contractors around the country are keeping economic troubles at bay thanks to partnering with this trusted lead provider.

Maximize Your Solar Panel Lead Generation Today

Get Personally-Screened Leads at www.Gridfreedom.com

Which Solar Lead Company Can Get You Through the Slowest Winter Yet?

Summer has drawn to a close. Normally, this would mean that the average solar contractor would have full coffers, thanks to a busy season full of installations. But this is the year of COVID-19.

Many contractors have struggled to make it this far, as the economic collapse caused by massive job losses dried up the usually-plentiful pool of summer customers. So now that the routine slow season is beginning, most contractors are expecting it to be one of the worst.

Tough Times are Ahead for the Solar Industry

Cooler weather and school reopenings are coinciding with a rise in coronavirus infections. Experts are predicting that the cold season will bring about a second wave of cases that is significantly larger than when the virus first took hold.

This, coupled with the fact that the Trump administration has just cancelled any plans for a new relief package, is setting the stage for even more economic instability.

It’s bad news for solar contractors. They will be seeing their customer base shrink further as homeowners deal with increased health risk and financial hardship.

Contractors Need a Reliable Income of Leads to Survive the Slowest of Slow Seasons

Finding homeowners who can afford to go solar this season is going to be more difficult than ever. It will require more work and resources put into advertising and screening. But if you’re already struggling, you don’t have the ability to spread yourself thinner. You’ll need outside help from a partner who can secure you the highest possible number of solid, profitable leads.

So, who to pick?

The best choice for a solar lead company depends on their practices. With a smart process that weeds out all weak leads, the right agency can dependably deliver serious customers to solar contractors.

Grid Freedom has Been a Top Source of Leads Throughout the Pandemic

Grid Freedom has earned its reputation thanks to results-driven practices. Our leads are always:

●     Generated via inbound marketing

●     Pre-screened by personal phone call

●     Pre-scheduled for consultation appointments

●     Sold exclusively

This ensures that our contractors are only connected with homeowners who are ready and capable of buying a solar system. It’s the certainty contractors need to get through one of the toughest times in the industry’s history.

Get Your Fall and Winter Sales at www.Gridfreedom.com