Can Contractors Expect Better Solar Panel Lead Generation During the Biden Presidency?

Former Vice President Joe Biden’s election has been widely celebrated by the renewables industry. His prioritization of climate-friendly policies is expected to spur major growth in the sector. For solar contractors, this means that they will likely see a sharp rise in solar panel lead generation after his solar-focused policies take effect. 

What’s Coming?

Biden’s climate plan is the most aggressive in history. It totals $2 trillion, and has set ambitious goals: by 2035, American power is to be carbon-free, and by 2050, America as a nation should have net zero emissions.

His administration is charting a clear course for transition from fossil fuels, instead making renewables the country’s main source of energy. Reducing or eliminating subsidies for fossil fuels will even the playing field for green power like solar, which will be able to compete fairly with dirty power sources no longer propped up by the government.

The Solar Energies Industries Association (SEIA) has responded to Biden’s election with great optimism, issuing a 100-day plan of action. Abigail Ross Hopper, president and CEO of SEIA, explained:

“The plan includes executive branch policies and legislative proposals to lay the foundation for a strong clean energy economy. The 100-day plan is organized around three strategic principles: clean energy and climate policy; infrastructure and workforce development; and ensuring markets are competitive and open to clean energy.”

In addition to all of these plans, there’s also a strong expectation that Biden will not only try to roll-back the Trump-imposed solar tariffs, but also include solar programs as a part of pandemic stimulus plans. Despite heavy Republican opposition in Congress, it’s anticipated that there will be many opportunities for Biden to make moves that favor solar and other green power industries.

Market Challenges in the Meantime

Of course, it will take a while before solar contractors can see the positive effects of Biden’s election. We will have to wait until late January before the inauguration even takes place, and after that, it will be more time before solar-supporting legislation passes.

With the pressure of the pandemic still upon us, contractors aren’t in a position to wait for leads. Solar marketing agency Grid Freedom can help contractors get the earnings they need right now by supplying consistent, well-qualified leads that have been hand-picked for their likelihood to buy. Contractors around the country are keeping economic troubles at bay thanks to partnering with this trusted lead provider.

Maximize Your Solar Panel Lead Generation Today

Get Personally-Screened Leads at www.Gridfreedom.com

Which Solar Lead Company Can Get You Through the Slowest Winter Yet?

Summer has drawn to a close. Normally, this would mean that the average solar contractor would have full coffers, thanks to a busy season full of installations. But this is the year of COVID-19.

Many contractors have struggled to make it this far, as the economic collapse caused by massive job losses dried up the usually-plentiful pool of summer customers. So now that the routine slow season is beginning, most contractors are expecting it to be one of the worst.

Tough Times are Ahead for the Solar Industry

Cooler weather and school reopenings are coinciding with a rise in coronavirus infections. Experts are predicting that the cold season will bring about a second wave of cases that is significantly larger than when the virus first took hold.

This, coupled with the fact that the Trump administration has just cancelled any plans for a new relief package, is setting the stage for even more economic instability.

It’s bad news for solar contractors. They will be seeing their customer base shrink further as homeowners deal with increased health risk and financial hardship.

Contractors Need a Reliable Income of Leads to Survive the Slowest of Slow Seasons

Finding homeowners who can afford to go solar this season is going to be more difficult than ever. It will require more work and resources put into advertising and screening. But if you’re already struggling, you don’t have the ability to spread yourself thinner. You’ll need outside help from a partner who can secure you the highest possible number of solid, profitable leads.

So, who to pick?

The best choice for a solar lead company depends on their practices. With a smart process that weeds out all weak leads, the right agency can dependably deliver serious customers to solar contractors.

Grid Freedom has Been a Top Source of Leads Throughout the Pandemic

Grid Freedom has earned its reputation thanks to results-driven practices. Our leads are always:

●     Generated via inbound marketing

●     Pre-screened by personal phone call

●     Pre-scheduled for consultation appointments

●     Sold exclusively

This ensures that our contractors are only connected with homeowners who are ready and capable of buying a solar system. It’s the certainty contractors need to get through one of the toughest times in the industry’s history.

Get Your Fall and Winter Sales at www.Gridfreedom.com

The Ethics of Running A Solar Lead Company

With solar ever-growing in popularity, helping contractors connect with customers can be a thriving business opportunity. However, in order for a solar lead company to become a name that contractors can-trust, it must adhere to a strict code of ethics. 

Contractors who are looking for a trustworthy source for leads should always check that the company follows the guidelines below.

The Goal Must Always be to Earn the Most Money - for the Contractors

An ethical business is one that strives to help its customers do better. But there are plenty of solar lead companies that take advantage of solar contractors, using their need for sales to push unfavorable terms. They will often try to force contractors to pay membership fees or buy leads in bulk. With this setup, they can earn even when contractors aren’t getting anything in return, and they can throw in bad leads that weren’t worth paying for at all.

Profit-prioritizing terms puts contractors in a position where they lose money, and lose trust in the lead company. Even though they can generate more earnings early on, they won’t build long-lasting customer relationships.

Some Leads Shouldn’t be Sold

As already touched upon above, a good solar lead company recognizes that not every lead is fit for sale. In fact, the best agencies know that most leads aren’t. They understand that contractors are coming to them for value. When a contractor doesn’t get the value they expected, that isn’t an acceptable result.

Contractors can quickly feel like it’s not worth buying leads when so many don’t work out. This is why selling anything but the best leads available is not a good business strategy for agencies.

Exclusivity is a Must

Speaking of lead quality, exclusivity is an integral feature of ethically-sold leads. An agency may try to get the most money out of a single lead by selling it to several contractors. Then, those contractors have to compete to ultimately win the customer.

Again, this situation results in contractors throwing money at many leads that just don’t turn into sales. It’s discouraging, to say the least.

What Solar Lead Company Follows These Rules of Ethics?

Contractors want to feel confident that the agency they buy from is giving them the best possible terms and opportunities. This is why so many rely on Grid Freedom as their main source of solar leads.

Grid Freedom thoroughly vets every lead with personal phone calls, then hand-picks those that are ready to make a purchase. These leads are then offered exclusively and individually, giving contractors the most favorable terms in the industry. Best yet, all Grid Freedom memberships are completely free. Contractors never pay more than the value of the leads they receive.

Find Honest Solar Lead Sales at www.Gridfreedom.com

How to Convince Hesitant Solar Panel Leads

 

Times are thought right now, for both contractors and the homeowners they sell to. Many residents are currently reluctant to buy a solar system because they are experiencing a great deal of financial uncertainty. But fortunately, there are still a number of ways contractors can win over cautious solar panel leads.

Now May be the Perfect Time for Financing

In order to attract more customers during the economic fallout of the coronavirus, lenders are offering very low interest rates. Even if homeowners can’t afford to buy a solar system outright, they can now get extremely favorable deals on financing.

This option can allow homeowners to take advantage of the federal solar tax credit now, while giving them a chance to get into a better financial position before paying off their installation.

Solar Tax Credits are Drying Up

The solar ITC is currently being phased out, meaning that homeowners won’t be able to write off a big chunk of their solar installation costs for long. The credit percentage has already dropped this year, and is scheduled to drop to 22% at the end of this year. Once 2022 arrives, it will be totally unavailable for residential installations.

If people want to save more than a quarter (26%) of their expense on solar, then they need to get their installation done within the next few months.

An Installation can Increase Home Resale Value

Real estate research has found that solar installations typically increase home values by over $4,000 per kW. That means that even small systems can raise a home’s sale price by $20,000+. This can be especially welcome news to people who are selling their homes in response to the economic pressures created by the pandemic.

Solar panels don’t just raise home values, they’ve also been found to lower a home’s time on the market, and thanks to the energy savings, are seen as highly desirable features by homebuyers. Getting a solar installation can be a quick turnaround investment that allows homeowners to cash out with complete ROI.

Solar can Prevent Budget Uncertainty

With the high-AC demands of summer and the constant heating needed in winter, homeowners can experience some big fluctuations in their energy bills throughout the year. This can be tough for many households to accommodate, since they usually have the same amount of income each month.

Getting a solar installation can not only help these customers avoid hefty seasonal bills, it can also free up money by cutting out a significant portion of their energy costs altogether.

Connect with Solar Panel Leads Who are Ready to Go Solar

Of course, the best case scenario for your sales team is to only talk with customers who don’t need convincing. This is possible when you have a solar marketing company filtering out all but the most enthusiastic prospects.

When you partner with Grid Freedom, we’ll deliver customers who are ready to get the ball rolling on their solar installation. They’re already sold on the benefits of solar, they just need a contractor to help them get it done.

Get Quality Solar Leads at www.Gridfreedom.com