Can Solar Power be a Tool for Social Justice?

Between the recent protests and the massive financial crisis that has been created by the Coronavirus pandemic, many people’s focus has been brought to matters of social justice:

●     How are people from certain classes and communities being held back?

●     Are some of the things most of us take for granted major sources of hardship for others?

●     What ways can we uplift households and communities that are disadvantaged?

Even when it comes to solar, these topics are relevant. It may not be the most obvious hero, but solar power actually has the ability to make life easier for people who are struggling and remove obstacles that are keeping them from getting ahead.

 

High Energy Bills are Directly Linked to Poverty

There are many studies and reports that show that high utility bills are a major burden for low-income households.

Poorer residents typically live in lower-quality housing that is not very energy efficient. This means that they are usually paying higher electricity bills than those in better-quality homes of the same size. Whereas people from higher socioeconomic classes only spend 5% of their income on energy bills, the poor spend 10% or more. Some of the worst off pay 25-30% of their income in utility costs.

What’s worse is that hefty utility bills can actually be the cause of poverty. Households that are met with very high bills month after month can be driven below the poverty line, and are more likely to be still stuck in poverty years later.

The problem is especially big for low-income people who live in particularly harsh climates. When dealing with searing summers or frigid winters, residents can’t forego energy-intensive air conditioning and heating. Many thus end up with bills that they just can’t afford.

Of course, it’s easy to see how this energy burden can set people behind in life. When large portions of their monthly budget must go toward utilities, they often have to minimize their spending on groceries, car fuel, education, and other basic necessities. High utility bills can be what keeps children from going to college and accessing the opportunities that would help them escape poverty.

 

Solar can Help Improve Energy Equality

Because solar has the ability to cut down or eliminate energy bills entirely, it has the power to relieve a lot of the burden facing lower-income households. Solar contractors are in a special position to help make this possible, by partnering with local governments for community solar projects, striking deals with multi-family housing developments, partnering with federal assistance programs, or even working out special financing plans.

While some of these efforts may be plenty lucrative, others may require contractors to decrease their profit margins. But when you have a steady supply of serious leads backing you up, this loss can easily be made up for.

You can secure reliable, lucrative sales opportunities by partnering with an agency that specializes in solar lead generation. Grid Freedom, for example, uses a meticulous system for regularly delivering customers who are ready and able to afford going solar now.

 

Your Partner in Solar Lead Generation - www.Gridfreedom.com

Why You Shouldn't Rush into Buying from a Solar Lead Company

If you’ve been checking out solar lead companies lately, you’ve probably noticed a trend: from their website text to their blog posts, the majority of their content is insistent that you need to buy leads from them ASAP!

And while many do promise a lot of benefits that would be better for your business to see sooner than later, it’s in your best interest to avoid impulse buying. You first need to take the time to properly investigate the solar lead company and check if they can really be a valuable partner for your venture.

 

See What Others Have to Say First

Many agencies will claim that their leads are the best, that their leads can give you high ROI and a reliable stream of customers. However, most of those claims never materialize. You buy a batch of leads that are mostly duds, and when you confront the company, they simply say it was the luck of the draw.

But the best solar lead companies don’t operate like that. They prioritize delivering quality leads to their customers, knowing that their reputation depends on getting contractors consistent sales.

If a solar lead company is truly worth buying from, you will be able to verify this by having a look at their reviews. Do other companies have good things to say about the agency? Do they report boosts in sales? Do they choose to stick with the agency long-term? These are the signs of a worthy partner.

 

What Praise for a Great Solar Lead Company Looks Like

Here at Grid Freedom, we’ve worked hard to earn the trust of our contractors and help their businesses succeed. By delivering our clients nothing but the best leads, we’ve earned some reviews to be proud of.

“I only use two Lead companies. Grid Freedom always has the best solar appointments out of any other company out there! I speak from experience learning the hard way!”

-       Kelby Michael, Reborne Solar

“Working with Joe and Pete at Grid Freedom has been life changing. They are definitely very good at what they do. We can guarantee our ROI with them. I have burned thousands of dollars to find them. They are one of the few lead companies I have I can count on!”

-       Pacwest Eco

“Solar Is Freedom has been very impressed with Grid Freedom. Joe and Pete have done a great job. GF is our primary lead generation source in three cities, and we plan on using them moving forward. They have great customer service and are always realistic about lead volume and quality. We will continue to trust GF as our main lead generation partner into the future.”

-       Alex Hay, Solar is Freedom

If you want to work with a solar lead company you can depend on, we’d be happy to welcome you into our family of contractors. We’ll always be honest about what we can provide, and give you only the best opportunities available for making the sales you need.

Sign Up for Leads at www.Gridfreedom.com

How Solar Contractors Can Adapt To The Coronavirus Economy

In the span of just a few months, the coronavirus pandemic has dramatically changed the economy. This is putting new pressures on solar contractors to adapt to the market’s new demands and dynamics. 

Below, we go over some helpful strategies for staying successful in the midst of the pandemic.

Consider Local Product Sourcing

 

Governments are tightening restrictions on imports, putting solar product sourcing at risk for many contractors. If you haven’t already, you may want to consider switching to American-made solar panels.

Using US-based solar manufacturers will help you avoid current and future sourcing issues, especially since it’s quite likely we will see more surges of coronavirus throughout the year. Choosing one located within or near your state will further lower your risk of a disrupted supply chain. 

Speak to the New Circumstances of Homeowners

 

Over 30 million Americans have either lost their jobs or had their hours reduced during the pandemic, and many have also experienced a painful blow to their long-term/retirement savings accounts. Contractors need to be mindful of this added financial strain when they court new customers, finding ways to present solar as a money-saving solution.

Additionally, this period of lockdown has given many people an unwelcome insight into just how expensive grid energy can be. With everyone in the family at home all day long, households are seeing their energy bills go way up. And with summer coming on, that cost is only going to grow. If you can pitch solar as a way to mitigate costs during the pandemic, you may have more luck converting buyers with money concerns. 

Push for Community Opportunities

 

Fewer households may be looking to get their own solar installation right now, but that doesn’t mean the demand for more affordable, cleaner energy is gone. In fact, a large number of homeowners who need to save are signing up for community solar.

If you are having a difficult time finding enough residential leads, it’s worth seeing if you can land some community solar projects. It keeps your team working, and you’re still able to help local residents. 

Get Help From Solar Lead Generation Companies

The coronavirus economy is one in which it’s tougher than ever for contractors to find dependable solar leads. To ensure that you can cover your costs each month, you may need outside help to land enough sales.

A good solar lead generation company can be the partner to get you through this difficult time. Even when you’ve had zero luck sourcing leads yourself, you can always count on a top agency like Grid Freedom to supply you with all the leads you need.

While you’re working on installations, Grid Freedom takes on all the responsibility of tracking down serious buyers. Only the most qualified customers are the ones who make the cut. This guarantees that every lead you receive has the highest possible ROI. 

It’s Time to Adapt. Get Dependable Leads at www.GridFreedom.com