How Video Marketing Can Help You Get More Solar Installation Leads

Are your current marketing methods yielding disappointing results? Does it seem difficult to even get potential customers minimally engaged and interested?

This may be because you aren’t producing marketing videos.

Marketing videos go far beyond traditional commercials. They can be used to provide information to customers, give an inside look at your business, and even boost your brand’s positive image by just providing a bit of entertainment.

Today’s customers are becoming more and more interested in video content. In 2019, internet users spent an average of 6 hours and 48 minutes per week watching videos. That has now jumped up to 16 hours per week.

This trend is particularly strong among the younger generations that are now becoming homeowners. The 25-34 age group reports the highest rate of watching videos online.

It can be easy to dismiss this interest as only being in non-business content, such as cute cat videos or funny YouTube clips. However, people say that they actually want to see more videos from brands. Consumers have ranked video as their favorite type of content to see from a brand on social media, and 54% express a desire for more. So if you’re thinking that people don’t want to see videos from their local solar contractor, think again!

 

Videos are Proven to Drive Sales

Videos are an extremely effective way to convince homeowners that it’s time to go solar. Eighty four percent of buyers decided to make a purchase by watching a brand’s video, and the latest research shows that 66% prefer learning about products via video over reading.

Marketers that do start leveraging video find that playing to this preference works well for their business. Eighty eight percent say they are satisfied with the ROI of their videos on social media, and they’re also happy with the performance of their video ads.

That’s because those videos are attracting far more leads. Those who use video marketing get 66% more qualified leads per year. And those leads are likely to turn into sales. As a direct result of publishing video content on social media, 93% of marketers claim that they have secured new customers.

 

Coming up with Ideas for Solar Marketing Videos

There’s a wide range of possibilities for videos that can promote your solar business - directly or indirectly. Think of what your past customers have wanted the most:

●     What were their most common questions?

●     What were their biggest concerns?

●     What aspects of solar most interested them?

●     What were the things that convinced them to go solar?

Answers to questions like these can provide inspiration for countless solar videos.

Keep in mind that just about any type of content can be reimagined in video format. From your website’s FAQ section to a blog post about how much money solar can save, your traditional written content can be made doubly effective with the creation of an accompanying video.

 

Diversify Your Marketing to Get More Solar Leads

Trying out various types of lead generation techniques can help your solar business become far more successful at bringing in more leads. Partnering with a solar marketing company like Grid Freedom is another highly effective method that is empowering many other American contractors. By delivering only 100% exclusive, pre-qualified leads, we help contractors like you connect with the most serious solar buyers.

 

Find More Solar Installation Leads at Gridfreedom.com

Why Top Solar Marketing Companies Only Offer Organic Leads for Solar Contractors

When solar marketing companies generate leads for solar contractors, their focus is on profits. What distinguishes the best agencies is the fact that they’re focused not on their own earnings, but on what their customers get by following up on high quality leads.

Agencies who want to provide lucrative leads must hold themselves to a number of high standards. One of them is the requirement that all leads they sell only be generated organically.

But why? What is it about organic leads that makes them so much more profitable than others?

 

Organic Leads Have Greater Interest, and are Further Into the Buyer’s Journey

 

Who do you think is more likely to buy a product? The customer who was already interested and started doing their own research, or the random person who was ambushed by a sales representative?

Obviously, the customer who came to you on their own (organically) is the one who’s most likely to convert.

This is especially true for big, involved purchases like solar panel systems. Between the steep price tag and the amount of work that needs to go into installing it on their rooftop, homeowners who had never before considered solar are likely to balk at the prospect of making a deal.

But homeowners who are already into the idea of going solar will need far less convincing. In many cases, they’re already sold, they just want to find the right contractor to help them make it happen.

 

Good Lead Agencies Use Organic Lead Generation Methods

 

The industry’s top providers of solar leads understand how much more valuable organic leads are for contractors, which is why they eschew the common practice of finding leads via cold-calling.

Instead, they’ll naturally attract leads by producing informative, useful content that already-interested homeowners are bound to find when they research getting solar panels.

This not only helps them find contractors great prospects for sales, it also ensures that the homeowner has a rewarding experience right from the start, since the agency supplied useful info and connected them with a contractor when they were ready to move forward.

 

Choose Your Lead Source Based on Quality

 

If you’re turning to a solar marketing company for leads, then you want to make sure that the leads you’re paying for are truly worth it.

Grid Freedom is one of the few agencies in the industry that provides contractors with only organic leads, ensuring that you get the maximum value. On top of that, our leads are always 100% exclusive and pre-screened by our staff based in New Jersey. It’s these standards that allow us to consistently deliver leads that will earn you money.

 

Find Out What Great Leads are Made of at Gridfreedom.com

How Climate Change is Spurring Solar Panel Lead Generation

In many parts of the country, climate change can be clearly felt and seen. Weather is getting more extreme in some places, causing inconveniences at best and dangerous conditions at worst. 

This turbulent situation is driving up interest - and demand - in solar energy. It’s for this reason that climate change is one of the biggest boosters for Solar Panel Lead Generation. 

Bad Weather is Creating Higher Energy Needs

A lot of the extreme weather resulting from climate change is taking the form of major heatwaves. In California, for example, the state has been experiencing significant periods of sizzling temperatures. Just this October has brought the mercury rising to 10 degrees above average to the Southern California region.

Such heat has been causing big problems. The scorch is requiring many homeowners to use their air conditioning far more than usual, which is putting a strain on the energy grid and sending residential utility bills soaring. Homeowners are starting to look for solutions that will help them lower their energy costs in the coming years, since the heat trend shows no sign of letting up.

The temperatures are also causing humidity levels to fall dangerously low, creating a high risk for fires. PG&E is trying to mitigate the risk by scheduling sometimes days-long blackouts, which have also been predicted to last for years to come. This is putting homeowners in a tight spot: they need to find a way to maintain power in their homes without relying on their utility provider.

 

The Change is Raising Awareness

With climate change so clearly visible, many homeowners are starting to think more seriously about the state of the environment. They are considering how their homes and energy choices could be contributing to the problem.

Consequently, many responsible homeowners are on the lookout for sustainable, environmentally-friendly ways that they can power their homes. And solar is often one of the most sensible solutions.

 

A Wealth of New Leads are Waiting for Contractors

All of these factors are converging to make the solar market hotter than it’s ever been. But not all contractors are poised to get their share of the incoming leads. Without a dedicated lead generation partner, many contractors will miss out on profitable sales opportunities.

This is where our team steps in to lend a hand. Our lead generation experts have perfected the art of attracting and screening the most serious and lucrative leads available, readying them for exclusive delivery to contractors. You can join our community by signing up for a free membership.

 

Get Your Solar Panel Leads at Gridfreedom.com