Solar Opportunities: What's on Homeowners' Minds Now that Summer is Over?

Now that summer has come to an end, homeowners are in a new state of mind. The kids are back in school, vacations are over, and things are getting more serious. Residents are taking time to think about how they can improve their household and lifestyle.

This often leads them to consider their energy costs, which results in a big uptick of fall Solar Panel Lead Generation. Below, we’ll cover how seasonal utility expenses become major points of concern for homeowners, and how it sparks their interest in solar.

Summer Energy Bills:

After a hot summer, many homeowners’ wallets have taken a big hit. The cost of running their air conditioning systems through the season may have left them with less money to enjoy summer activities, or even buy all the supplies needed for the next school year.

Such difficulties make many homeowners think of how they can spare themselves next summer. Instead of making further buddget cuts, a lot of homeowners realize that going solar can help them reduce or even totally eliminate the cost of A/C.

Contractors can find success by speaking to this need and solidifying solar as the most efficient solution.

Winter Heating Costs:

Summer’s energy pinch also makes homeowners look forward: if they spent too much on cooling, then they may be in the same position when it comes to winter heating.

People can turn to solar to solve this problem. And fall is a great time to make it happen. With the weather still relatively mild, homeowners are often interested in getting solar panels up before the harsher winds and rains of winter roll in.

Connect with Homeowners through Solar Panel Lead Generation Services:

Here at Grid Freedom, we help solar contractors take advantage of every season’s unique opportunities by setting them up with high quality sales leads.

Our 100% exclusive, pre-vetted leads are selected for their great sales potential. Many of our contractors find that because of the high ROI, it’s most cost efficient to source the majority of their leads from us.

Find Your Fall Sales at www.Gridfreedom.com

Can Commercial Solar's Popularity Boost the Residential Market?

America is working toward getting greener energy for all of its sectors. The national renewable energy standard (RES) for 2020 is 20%, and a bill currently being considered by the Senate will push for a 50% RES by 2035. Many individual states have also launched their own equally (or more) ambitious RES goals.

But when it comes to the commercial sector, the lofty targets don’t stop there. The U.S. Building Technologies Office (a subset of the Office of Energy Efficiency & Renewable Energy) is aiming for a 20% energy reduction in commercial buildings by 2020, and even more by 2030. It’s a part of their Commercial Buildings Integration Program.

A Boom in Commercial Solar

Commercial businesses are trying to update their facilities quickly in order to prepare for the requirements being imposed by federal and state governments. This has spurred many to install solar systems on site, creating a clean and compliant energy source. The fact that prices for commercial solar systems dropped in 2018 has only made them more popular.

All of this is evidenced by the frequency of new commercial solar projects. Just this summer, 19 commercial projects were announced in Colorado, a 7MW endeavor was planned for the Northeast, and Michigan opened up its farmlands to commercial installations.

Commercial’s demand for more responsible power sourcing is certainly creating a boom in the solar market. But could it also have an effect on the residential sector?

The Opportunity for Influence

Solar’s expansion in the commercial domain has the potential to make waves in the residential sphere too. Most of the impact stands to come from mere exposure.

Today’s homeowners are more eco-conscious than ever. And as consumers, they place an increasingly high priority on doing business with brands that care about the environment.

A recent survey by Nielsen reports that 81% of global respondents strongly feel “that companies should help improve the environment”. Further, 85% of Millennial say that it is “extremely” or “very” important to them that companies implement programs that will have environmental benefits.

So when commercial businesses adopt solar, they aren’t just complying with regulations, they’re also seizing an opportunity to signal to consumers that they share their green values. Companies who do this can win over customers by showing that they are the type of brand people can feel good about patronizing.

When this quality is marketed to the public, the importance of green energy is again placed at the forefront of people’s minds. Consumers who hear about their favorite store’s new solar installation will be reminded of environmental issues, putting them in a mindset where they’re more likely to consider doing their part by getting solar for their own homes.

Partner with a Solar Marketing Company to Find More Opportunities

As commercial solar surges, so too will demand in the residential market. You can maximize your intake of these promising residential leads by working with a reputable solar marketing company, like Grid Freedom. Our process selects only the best leads available, setting you up with homeowners who are confirmed to be serious about going solar.

Get Your Solar Leads at Gridfreedom.com