Installing solar panels flush against rooftops has long been the standard practice. This horizontal approach maximizes sun exposure in regions with consistent sunlight.
However, in areas that endure snowy winters, this setup has one big weakness. Snow regularly accumulates on flat or angled panels, tanking energy production and creating a maintenance burden for homeowners.
So what’s the solution? More and more installers are finding that vertical installations hit the sweet spot.
Vertical PVs Defy Low Expectations for Winter Solar
According to PV Magazine, vertical panels perform significantly better under snow-covered conditions. They shed snow efficiently, often avoiding any buildup at all, ensuring that the panels remain exposed to sunlight.
In fact, their angle is optimal for catching snow-scattered rays.
A study published by the U.S. Department of Energy's Federal Energy Management Program (FEMP) notes that vertical systems capture more sunlight reflected off the snow-covered ground, reflection known as the "albedo effect." Vertical bifacial solar panels, which absorb sunlight on both sides, double that captured energy. This makes vertical panels particularly valuable where snow cover persists for extended periods.
Vertical installations also protect against snow load-induced stress, which can damage conventional rooftop systems – especially when homeowners can’t clear the snow quickly.
A New Opportunity for Contractors
For solar contractors, offering vertical panels can be the ticket to multiplying sales. Many homeowners in wintry climates feel that they can’t take advantage of solar, believing that panels would be perpetually covered in snow. So they’re left with two scenarios: minimal energy production, or the constant chore of snow clearing.
With vertical installations, contractors can address these concerns head-on and unlock a previously untapped market. In fact, the Over Easy Solar blog points out that vertical panels not only improve energy efficiency but also minimize roof penetrations, reducing the likelihood of leaks or structural damage. And their presence actually helps speed up the natural thawing process, making snow disappear off rooftops faster. These added benefits are major selling points for cautious homeowners.
Finally, vertical panels open up possibilities for residents whose rooftops aren’t so suitable for installations. Ground or fence-based systems are highly effective and often preferable.
Keep Sales Coming with Exclusive Solar Leads
Contractors looking to maximize their outreach and conversion rates should also consider new strategies for lead generation. Partnering with a reputable lead generation service like Grid Freedom can help contractors connect with homeowners who are legitimate prospects, ready for solar now. Grid Freedom only delivers pre-screened appointments to ensure that contractors spend their time with serious buyers, increasing the likelihood of landing successful installations.
The best way to get solar leads in snowy regions is to target homeowners who are frustrated with high winter energy bills and skeptical about traditional rooftop systems. By offering vertical solar solutions and leveraging Grid Freedom’s services, cold-climate contractors can see much more success in their markets.
