We’re well into summer now, and while some contractors have more business than they can handle, others need a bigger influx of customers before the season ends.
For contractors in
the latter camp, it’s critical that they focus hard on generating residential
solar leads now so that they’re financially set by fall’s arrival. Below, we go
over why this mid-summer period is a critical point for seasonal sales, and
offer a proven solution for finding new customers ASAP.
Schedules
Still Have Room to Plan Big Projects
With more than a
month left of true summer, homeowners still have some free time on their hands.
Those with children don’t have to worry about school resuming until around the
end of August, and pressures are still relatively low in many workplaces.
As soon as the
transition to fall begins, however, their schedules are going to get a lot
busier. That’s why many homeowners that are approached at the end of summer
choose to postpone their installations until the next year.
Leads that are
sourced right now still have enough time to go through the consultation and
planning process without too many obstacles. They’ll be able to thoughtfully
consider a solar proposal without any rush - something that can easily dissuade
even the most interested customers.
Lead
Times Can Still Accommodate the Best Weather
After a lead
greenlights their installation, there’s still the matter of ordering the panels
and scheduling the installation. These factors can add several weeks to the
timeline for fulfilling a customer’s contract.
Deals made in late
summer, therefore, run the risk of installation taking place during the arrival
of autumn’s storm season. This can lead to project delays, which will further
extend the time it takes for contractors to close an account. On the other
hand, leads that are converted to confirmed buyers right now will give
contractors plenty of time to complete the installation before the weather
becomes a big concern.
Get
Help Sourcing Residential Solar Leads ASAP
If you’re a contractor that needs to find many customers before summer wanes, you’ll need the help of a partner that can provide pre-screened, ready-to-meet leads. Grid Freedom is known as one of the top agencies capable of providing contractors with confirmed customer appointments immediately.
We generate our
leads in-house and set them up for their first consultation with you. Our
process fast-tracks the sales process while also allowing you to focus your
efforts on the most promising customers. Sign up today to get access to the
leads you need right now.