In the span of just
a few months, the coronavirus pandemic has dramatically changed the economy.
This is putting new pressures on solar contractors to adapt to the market’s new
demands and dynamics.
Below, we go over
some helpful strategies for staying successful in the midst of the pandemic.
Consider Local Product Sourcing
Governments are
tightening restrictions on imports, putting solar product sourcing at risk for
many contractors. If you haven’t already, you may want to consider switching to
American-made solar panels.
Using US-based solar manufacturers will help you
avoid current and future sourcing issues, especially since it’s quite likely we
will see more surges of coronavirus throughout the year. Choosing one located
within or near your state will further lower your risk of a disrupted supply
chain.
Speak to the New Circumstances of Homeowners
Over 30 million
Americans have either lost their jobs or had their hours reduced during the
pandemic, and many have also experienced a painful blow to their
long-term/retirement savings accounts. Contractors need to be mindful of this
added financial strain when they court new customers, finding ways to present
solar as a money-saving solution.
Additionally, this
period of lockdown has given many people an unwelcome insight into just how
expensive grid energy can be. With everyone in the family at home all day long,
households are seeing their energy bills go way up. And with summer coming on,
that cost is only going to grow. If you can pitch solar as a way to mitigate
costs during the pandemic, you may have more luck converting buyers with money
concerns.
Push for Community Opportunities
Fewer households
may be looking to get their own solar installation right now, but that doesn’t
mean the demand for more affordable, cleaner energy is gone. In fact, a large
number of homeowners who need to save are signing up for community solar.
If you are having a
difficult time finding enough residential leads, it’s worth seeing if you can
land some community solar projects. It keeps your team working, and you’re
still able to help local residents.
Get Help From Solar Lead Generation Companies
The coronavirus
economy is one in which it’s tougher than ever for contractors to find
dependable solar leads. To ensure that you can cover your costs each month, you
may need outside help to land enough sales.
A good solar lead
generation company can be the partner to get you through this difficult time.
Even when you’ve had zero luck sourcing leads yourself, you can always count on
a top agency like Grid Freedom to supply you with all the leads you need.
While you’re
working on installations, Grid Freedom takes on all the responsibility of
tracking down serious buyers. Only the most qualified customers are the ones
who make the cut. This guarantees that every lead you receive has the highest
possible ROI.
