Depending on what
part of the country you live in, you may be starting to see the sun peek out
from behind wintery clouds. The arrival of spring is soon to come, and with it,
the warm-up before solar’s busy season hits.
An influx of leads
can seem like only a good thing after a slow winter. However, too many
low-quality leads can hold your business back.
Spring Brings Out the Window-Shoppers
The great thing
about spring is that it gets people thinking about home improvements. They dive
into a big round of spring cleaning and take a look at what aspects of their
home could use a little attention.
This trend can
often work in your favor, since a home-improvement mindset can send many people
looking into solar. The problem arises when there are too many homeowners who
are checking out solar, but don’t actually have the ability or intent to buy
right now.
When your sales
reps have their schedules filled up with consultations for these dud leads, it
causes you to miss out on opportunities for real sales.
There are plenty of
promising leads that pop up every spring. You just need good screening in order
to maximize the number you’re able to connect with.
Outsourcing Allows for Delivery of Only the Best Leads
When you outsource
your lead generation process to a solar marketing agency that uses thorough
screening, you eliminate the worry of whether or not the leads you’re getting
are qualified.
A top ranked
agency, like Grid Freedom, will check every lead through a personal phone call
by American staff who are trained experts in identifying solid buyers. They
take the time to investigate the lead’s financial situation, and whether or not
their property can accommodate a solar system. Only the most promising leads
make the cut.
From there, the
leads are sent to you, ready to meet up at a pre-arranged appointment time.
Grid Freedom provides the added convenience of scheduling at-home
consultations, so there isn’t even the hassle of arranging a time and date with
the homeowner.
