Despite the immense growth of the sector as a whole, many individual contractors have reported some serious hardships in the past few years. Sales dropped for numerous companies, either through rough patches or the entirety of the recent timeline.
In response, more and more contractors are seeking outside help. Turning to a solar marketing company has emerged as a top strategy for rebounding.
If you’ve found yourself in these same shoes, you’ll find that working with the right agency can more than makeup for the losses you’ve experienced. Below, we discuss the topic in further detail, from the causes of recent sales struggles to the necessary qualities of a successful agency partnership.
What’s Been Keeping Contractors Down?
The answer to this question is varied and complex. It’s no secret that the pandemic wrought havoc on the global economy, stalling production and delaying shipments for extended periods of time. The construction industry is still suffering the blow to material supplies, which has, in turn, halted much of the new construction and renovation that solar contractors rely on for new business.
Add to that the fact that job losses and inflation have seriously cut the budgets of would-be buyers, and it’s clear why there’s such a scarcity of residential solar opportunities.
But the problem had roots before the pandemic even hit. The Trump administration enacted tariffs that raised the prices of many foreign solar product imports. Controversy over foreign manufacturing is still causing trouble today, with the U.S. Department of Commerce announcing an investigation of tariff circumvention by solar manufacturers.
Surveys have found that within just one week of this announcement, hundreds of solar contractors have reported an extreme impact on their finances. Around 200 companies claimed that they have had solar panel deliveries delayed or outright canceled in response. Pivoting to domestic sources won’t be much of a solution either, as American manufacturers are stating that their own production abilities are being significantly hindered due to the use of Chinese components.
It seems that from all sides, contractors are experiencing a serious squeeze. Whether from the domains of supply or demand, hard pressures are creating obstacles to making consistent sales.
How Solar Agencies Help
Working with a proven solar marketing company can give contractors quickly, secure access to customers who are actually ready and able to buy.
Companies that can deliver quality leads adhere to the industry’s top standards for solar lead generation, using attraction-based marketing and implementing targeted screening that accurately assesses a homeowner’s suitability. Once the most promising leads are selected for sale, their viability should be maximized via complete exclusivity - meaning that after the lead is sold to one contractor, it’s never sold again.
This may seem like a basic expectation for paid leads, but sadly, a vast number of agencies do not offer exclusivity. They will sell leads that are being accessed by multiple contractors, tanking the likelihood of anyone closing.
Agencies that stick to the right principles are few and far between. But Grid Freedom has quickly become well-known for its dedication to policies that put contractors first. All leads sold by Grid Freedom are 100% exclusive and already qualified via a live screening procedure that ends with the scheduling of the first appointment.
This system fast-tracks sales for contractors, allowing them to quickly make up for lost numbers. When you purchase leads from Grid Freedom, you are able to source as many (or as few) as you need, giving you the flexibility to adapt to your organic sales performance.
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