This Year's Key Motivators for Solar Leads

Now that we’re gearing up for the solar high season, it’s important to know what’s motivating customers in 2022. The recent circumstances of the economy and local climates have been shaping the mindset of those interested in solar, and it’s been showing in the market’s trends. 

If you want to close more sales this spring and summer, you’ll want to make sure you tailor your marketing toward the top priorities of today’s homeowners. We review these key drives below. 

Coping with the Ever-Rising Cost of Living

It’s painfully obvious that this year has seen a sharp increase in the cost of living throughout the United States. The inflation rate hit a staggering 7.9% in February, the highest it’s been in 40 years. Nationwide rent prices have increased about 20-25% from the previous year, while home prices are estimated to spike over 16% before this year’s end. Even utilities have gone up, with natural gas rising by 24%, and electricity by 9%. 

These price hikes are putting a serious burden on the American household. Families are seeing more and more of their budget going toward the basic necessities, leaving little room for savings, let alone spending that improves their quality of life. 

Residents who are feeling this pinch are looking for ways to cut down their living expenses. These customers are naturally drawn to solar because they stand to save a significant amount on their monthly energy bills. Having an installation could help them achieve some budgetary breathing room. 

Electric Vehicle Adoption

The extreme jump in gas prices is also pushing Americans to find some form of relief. Those that want to cut their dependence on oil are looking to convert to electric vehicles. However, this option is only really viable if they have the ability to affordably charge their EV at home. While some may have access to charging stations nearby, those that don’t live in highly developed areas will need to depend on on-at-home charging. 

EVs require a significant amount of electricity to charge, which can be too much of a burden for homeowners who are already struggling to cover their high utility bills. Solar is becoming an especially attractive option for this growing group since it can easily cover their charging needs. 

Grid Independence in the Face of Extreme Weather

The past few years have seen a number of power disasters result from extreme weather events. Not wanting to endure the instability of grid power again, homeowners who live in vulnerable climates are overwhelmingly seeking out solar. 

Recent research collected by Solar Reviews has found that the latest weather disasters sparked major interest in solar. California’s harrowing wildfire season saw a 358% increase in solar quote requests, while the 2021 Texas blizzard saw a rise of 850%. When the Pacific Northwest endured its deadly heatwave, there was a 919% jump. 

In all of these scenarios, thousands of homeowners were affected by ongoing power outages that left their families exposed. Texas residents found their experience especially violating self-sufficiency since the state’s lack of market regulations resulted in many being forced to pay exorbitant rates based on demand. 

These homeowners want the security of self-sufficiency. They no longer trust utilities to keep the lights on or to be fair about how they do it.

Improve Your Chances with Exclusive Solar Leads

Addressing these key motives among homeowners will give you an advantage as you strive for more sales. But if you want to give yourself an extra boost, try focusing on exclusive solar leads.

Already pre-screened and booked for their first appointment with you, exclusive leads from Grid Freedom cut out all worry over the competition. You can count on these customers not being shared with any other contractors, giving you a smooth path toward landing a sale. 

Our agency specializes in delivering leads of the highest quality, with optimal profits and closing timelines. We go the extra mile to thoroughly vet our leads and ensure they offer promising opportunities. 

Get One on One with Customers at www.GridFreedom.com