Convincing Retirees that Solar is a Smart Investment

 

Retirees are a huge portion of the homeowner population. Baby Boomers account for 42% of homeowners nationwide, and for many members of the generation, the pandemic pushed them into early retirement. 

Given the prevalence of retirees among homeowners, it’s important that contractors consider how effective their marketing methods are in appealing to this demographic. In this post, we review some of the common trends you’ll see among retirees, and evaluate how they can be leveraged in your sales pitch. 

Use Financial Strategy to Alleviate Affordability Concerns

With only their savings, pension, and/or social security to rely on for funding the rest of their lives, retirees can feel uneasy about making a big purchase like solar. As a contractor, you’ll need to walk them through the financial moves that can help them afford it and maximize their returns. 

Government incentives and traditional financing may not be enough for these buyers. Zero-down loans will be far more helpful, than even those that offer zero-payment, deferred-interest periods. 

Talk About Home Value Boosts 

Whether retirees aim to sell their home, or they’re planning on making it a part of their estate, the boost solar will give to their home’s value is a key point to discuss. Retirees may be a lot more amenable to solar if they have the assurance they can recoup their investment when they put their homes on the market. 

Many will also see solar as a wealth-building investment for the inheritance they pass on to their loved ones. Their home will only appreciate in value as solar becomes more of an essential item for real estate buyers. 

Speak to the Desire for an Elevated Lifestyle

It’s also interesting to note that many entering retirements actually look to upgrade their homes. While a large portion of retirees tend to downsize, about 22% express an intention to move up. This is motivated by a desire to finally live the lifestyle they’ve always wanted, in the type of home they’ve always dreamed of. 

These retirees want ample space, in a home that has no shortage of luxuries. They want to finally have a home that has all the bells and whistles. For these customers, adding a sleek new solar installation can be quite a draw. 

Though this particular subset of retirees will be less concerned about budgetary constraints, they will still find appeal in lowering their energy bills. This type of buyer will also find great satisfaction in the self-sufficiency solar systems provide them. 

Empower Your Solar Panel Lead Generation

Converting retirees into enthusiastic solar buyers is made a lot easier by leveraging the points above. But by and far, the quickest path to purchase comes when your leads have already been hand-selected for their viability. 

Here at Grid Freedom, we specialize in attracting and pre-screening leads, and helping contractors find customers worth pursuing. All of our leads are supplied with their first appointment already scheduled, leaving you fully prepped for the sale. 

The reliable ROI of our leads has made Grid Freedom one of the most trusted agencies in the country. Join free to see the caliber of leads you can acquire on a regular basis. 

Get Meetings with Homeowners at www.GridFreedom.com