Is Your Solar Marketing Company Attuned to the Current Market

Between government stimulus and vaccination ramp-ups, there’s hope in sight for the American economy. But it still remains that many of the people who would usually be solar customers are struggling. If you’re working with a solar marketing company to drum up new leads, you’ll only have success if that company understands the current market conditions and has made sure their methods are still effective in these troubling times. 

Unfortunately, the vast majority of solar lead agencies haven’t adapted their lead generation strategy, which in many cases, wasn’t strong to begin with. This post gives a quick overview of the major pitfalls common among marketing companies, and why you should look for an agency that does better.

Cold Approaches are Falling Flat

It’s no secret that contacting leads cold has always been hit-or-miss. But now, the success rate is lower than ever. A far greater portion of the populace is unable to afford going solar, and the general uncertainty has made many households postpone the thought of making any big investments. 

Agencies that are able to get a high number of viable leads right now are the ones that put their focus on identifying homeowners that are genuinely interested in solar and actively contemplating a purchase. They will use inbound marketing, a strategy that focuses on attracting leads who are seeking out information about going solar.

Minimal Screening Lets Duds Pass

Slacking off on screening means that contractors end up eating the cost of leads that were never actually viable. Far too many agencies get their leads in, only to limit their screening to only the verification of contact information and current address. They don’t take the time to actually determine the lead’s readiness and ability to buy. 

With far fewer homeowners actually in a position to purchase solar, this means that many unfit leads slip through the agency’s system and are put up for sale to contractors, even when a bit of investigation would reveal that they aren’t worth paying for. An ideal solar marketing company will make sure to have staff vet leads via personal phone calls where they assess lead quality through human conversation.

Shared Leads are Swarmed by Competition

It’s not uncommon for budget lead companies to sell shared leads - leads that are bought by more than one contractor. This arrangement already presents problems in normal circumstances, but now, when contractors are already competing over a staggeringly low number of leads, it becomes even more ineffective. 

Contractors are in a position where they need to spend their marketing dollars wisely. Investing them in leads that they need to compete over is far too risky. Instead, contractors can get the highest ROI by purchasing only from agencies that sell their leads on an exclusive basis.

Grid Freedom Delivers Top Leads Even in Today’s Tough Market

If you’re looking for a trustworthy solar marketing company that has a market-tested process, consider Grid Freedom. We avoid all of the unsuccessful tactics listed above, using only methods that get results - even when times are tough.

Get Sale-Ready Leads at www.Gridfreedom.com