Does 2021 Offer a Better Method for Solar Panel Lead Generation

In 2020, solar contractors contended with a huge market dip that no one could have predicted. All of the optimistic forecasts went out the window as the pandemic dried up customer pools and caused problems with manufacturing and sourcing. Contractors had to buckle down and recalibrate their operations for maximum efficiency. 

But with a new presidential administration and mass vaccination rollouts, this transition period calls for a new approach. Let’s discuss what’s now the best strategy for solar panel lead generation.

This Year is About Scalable Solutions

Thanks to the vaccination effort, majority immunity among the American population will lead to a significant restoration of market activity. The diminished need for business restrictions and social distancing will mean that more people can get back to work, and they’ll also feel more comfortable resuming in-person meetings with solar contractors. 

Also spurring this year’s momentum is the bevy of pro-solar policies and programs enacted by the Biden administration. As these initiatives take hold, there will be a large influx of demand for solar installations. 

These conditions make it necessary for contractors to prepare for a recovery period that grows gradually into one of great intensity. Therefore, contractors must take care to establish a scalable lead generation process now, so that they can both snare the leads they need to get back on solid ground, and make the most of the extreme activity when customers become abundant.

Purchased Leads Perfectly Accommodate Steady Growth

Many contractors have found that purchasing leads from a reputable solar marketing company has proven to be an excellent solution for this set of circumstances. It works well for two main reasons: superior lead quality and as-needed availability. 

The best agencies implement an intensive curation process that delivers only the most serious and capable leads, meaning that contractors have assurance that they’re only investing in the most promising customers. This security is a major help in times when solid customers are few and far between. 

But as customer numbers grow and demand surges, the flexibility becomes an extra benefit. Agencies that require no purchase minimums or contracts enable contractors to source as many (or as few) leads as they need at a time, enabling them to easily control the amount of customers on their plate. 

Of course, these benefits are only available if contractors choose reliable solar marketing agencies that have high standards and favorable terms. Grid Freedom, for example, has become well-known for its effective lead screening and contractor-friendly terms. All leads have the highest sales potential, and contractors are never locked into agreements. 

Solar contractors who are looking for a nimble, easy, and effective solution for their lead generation will find that Grid Freedom offers the best service on the market. 

Get All the Solar Sales You Need at www.Gridfreedom.com