Today, most solar customers turn to the internet when they become interested in getting an installation. They look online for which solar installers are in their area, and will visit the websites of each installer before deciding who to contact.
Potential customers who visit solar websites will often make their decision based on the quality of the website. A great website that addresses all of their questions and makes them feel confident about the installer’s expertise is therefore a critical tool for attracting leads.
Unfortunately, many installer websites suffer from a few lead-repelling mistakes. Let’s take a look at what these are, and how they can be remedied.
Outdated and Unprofessional Design
It’s hard for homeowners to trust the competence of a solar installer whose website doesn’t look professional. Bad design can have a few different features, all of which make a poor impression:
● Outdated look
● Crammed layout
● Spammy fonts and pop-ups
● Unattractive aesthetics
If your website suffers from any of these traits, get help from a professional web designer. They will be able to help you develop a sleek presentation that will impress customers and win their trust.
No Information for Homeowners Still Learning About Solar
Customer education plays an important role in converting homeowners into happy solar buyers. Leaving customers without any means to learn more about solar can cause you to miss out on many potential leads.
Make sure that your website devotes at least a page or two to big topics on going solar, such as system prices, available tax credits, and savings estimates. Publishing regular blog posts on customer FAQ’s can also be helpful, as it builds a continuous stream of content that can attract new leads.
Little to No Information about Your Business
How long have you been in operation? What is your service area? What is your standard process for an installation? If your website doesn’t cover the basic details about your business, then customers are left in the dark. Take care to build an “About Us” page that describes your company’s history, brand, and process.
Reviews are nowhere to be found
Having a beautiful, informative website only goes so far. If your reputation remains a mystery to site visitors, then your site is still falling short. Homeowners who are considering an installation often want to hear from others who have already gone solar. They want to read reviews and get an idea of what they can expect from your company.
Your website should have reviews and testimonials in a prominent place. Providing this social proof will help homeowners see that your business is one they will have a good experience with.
Getting a Quote Requires Digging
Imagine that you’re a homeowner who has come to an installer’s site and you are ready to start the process of going solar. You click through multiple pages on the website, but you can’t seem to find a way to get a quote anywhere. You grow frustrated and decide to find a different solar installer.
This is one of those mistakes that seems obvious, but still happens to many contractors. The simple fix is to ensure that quote and contact information is highly visible. Avoid being pushy with invasive pop-ups, but do make it easy for your site’s visitors to find a “Get a Quote” form or button on every page.
Even if Your Site Needs Work, You can Still Bring in Qualified Solar Leads
If your website is scaring away leads, there’s no need to panic. While you get to work on improving your website, you can partner with a solar lead company to build a direct pipeline of customers who are in need of your services. Even after your website becomes a strong lead generator, you’ll find that having another source of qualified solar leads helps your business thrive.
Get Your Solar Leads at Gridfreedom.com
Potential customers who visit solar websites will often make their decision based on the quality of the website. A great website that addresses all of their questions and makes them feel confident about the installer’s expertise is therefore a critical tool for attracting leads.
Unfortunately, many installer websites suffer from a few lead-repelling mistakes. Let’s take a look at what these are, and how they can be remedied.
Outdated and Unprofessional Design
It’s hard for homeowners to trust the competence of a solar installer whose website doesn’t look professional. Bad design can have a few different features, all of which make a poor impression:
● Outdated look
● Crammed layout
● Spammy fonts and pop-ups
● Unattractive aesthetics
If your website suffers from any of these traits, get help from a professional web designer. They will be able to help you develop a sleek presentation that will impress customers and win their trust.
No Information for Homeowners Still Learning About Solar
Customer education plays an important role in converting homeowners into happy solar buyers. Leaving customers without any means to learn more about solar can cause you to miss out on many potential leads.
Make sure that your website devotes at least a page or two to big topics on going solar, such as system prices, available tax credits, and savings estimates. Publishing regular blog posts on customer FAQ’s can also be helpful, as it builds a continuous stream of content that can attract new leads.
Little to No Information about Your Business
How long have you been in operation? What is your service area? What is your standard process for an installation? If your website doesn’t cover the basic details about your business, then customers are left in the dark. Take care to build an “About Us” page that describes your company’s history, brand, and process.
Reviews are nowhere to be found
Having a beautiful, informative website only goes so far. If your reputation remains a mystery to site visitors, then your site is still falling short. Homeowners who are considering an installation often want to hear from others who have already gone solar. They want to read reviews and get an idea of what they can expect from your company.
Your website should have reviews and testimonials in a prominent place. Providing this social proof will help homeowners see that your business is one they will have a good experience with.
Getting a Quote Requires Digging
Imagine that you’re a homeowner who has come to an installer’s site and you are ready to start the process of going solar. You click through multiple pages on the website, but you can’t seem to find a way to get a quote anywhere. You grow frustrated and decide to find a different solar installer.
This is one of those mistakes that seems obvious, but still happens to many contractors. The simple fix is to ensure that quote and contact information is highly visible. Avoid being pushy with invasive pop-ups, but do make it easy for your site’s visitors to find a “Get a Quote” form or button on every page.
Even if Your Site Needs Work, You can Still Bring in Qualified Solar Leads
If your website is scaring away leads, there’s no need to panic. While you get to work on improving your website, you can partner with a solar lead company to build a direct pipeline of customers who are in need of your services. Even after your website becomes a strong lead generator, you’ll find that having another source of qualified solar leads helps your business thrive.
Get Your Solar Leads at Gridfreedom.com
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