Preparing for Installation Season: A Solar Marketing Company Can Help

The arrival of March is awakening spring weather, sending sunbeams and growing warmth throughout the country. If you’re a solar contractor, you know that this shift is what heralds the coming of the high season for solar installations. With ideal conditions and a more active mindset, spring marks the time that homeowners start to seriously consider purchasing rooftop panels. 

While this period may seem like a natural boon for contractors, the truth is that it can be difficult for smaller firms to capitalize on the rising interest. Titan companies are often more effective at marketing to prospective customers, and they can more easily afford to offer low quotes. This competition frequently leaves more modestly-sized firms with few viable leads to pursue. 

In this scenario, turning to a solar marketing company can help even the playing field for small to mid-sized contracting teams. Below, we review how agency assistance can allow you to effectively prepare for the coming busy period and ensure you get your fair share of sales. 

Filling Out Your Calendar

Organically generating a sufficient number of leads on your own can be extremely difficult when you have limited resources and manpower. Combine that with the fact that most interested customers will likely gravitate toward the big competitors, and it’s likely that your spring calendar may end up having a few bare patches. 

A solar marketing company can provide you with the leads you need to fill out those empty days. The most effective track, in this respect, is to choose a company that delivers leads that have already been scheduled for their first consultation. This guarantees that you will have booked appointments ready. Now, with a full schedule of prospects to pitch to, you’ll be laying the groundwork for a highly productive installation season. 

Improving Lead Quality

Of course, having leads in hand isn’t a guarantee that you’ll end up with the sales you need. That’s why it’s imperative that the quality of your leads is as high as possible. Choosing an agency that only delivers leads that meet certain standards is a great way to confirm that every customer you pursue presents a solid chance of purchase. 

Such standards can include pre-screening by an agent via a live conversation with the lead, as well as in-house inbound generation, appointment scheduling, and lead exclusivity. The latter is an especially important point since you don’t want to invest in leads that may still be swiped away by the competition. 

Minimizing Your Workload

Having a small solar installation business usually means that you don’t have the staff or funding to power giant marketing campaigns. Most of your employees are probably busy with installations, and you may only have a few office workers to field calls and follow up with leads. 

Pushing hard on lead generation can therefore easily result in a tired, stressed-out them that’s been stretched too thin. And without the right marketing skills and techniques to leverage, all of that effort may not even yield proportional results. 

By outsourcing the task of lead generation to a solar marketing company, you can practically eliminate the entire workload when it comes to marketing and nurturing leads. This leaves your team feeling fresh, unburdened, and ready to take on all of the new installations coming your way. 

Make This High Season a Success with America’s Top Solar Marketing Company

The benefits of partnering with an agency are clear. But how can you make sure you find one that’s dependable in time for spring’s activity? 

Contractors across America have already decided upon Grid Freedom as the ultimate choice for solar marketing. This is because no other agency offers the same level of exceptional value: 100% exclusive leads that have been generated in-house, thoroughly pre-screened, and scheduled for their first appointment. 

You’ll never have to contend with binding contracts or unfavorable terms. Just buy the number of leads that you need, whenever you need them. 

We work hard to provide you with customers that will help your business thrive. Our team is already putting in the extra effort to secure the season’s growing number of new prospects. 

Get All of the Quality Leads You Need at www.GridFreedom.com