Tuesday 2 November 2021

SEIA Just Bumped its Solar Goal for the Decade

The Solar Energy Industries Association (SEIA) has long set the tone for what developments can be expected in the solar industry. Their goals for the solar market and energy production have been major influences on American policy and even the targets made at the state and city levels. 

Upon the arrival of 2020, they gave the following ten years the name of the “Solar+ decade”. Originally, their official goal for this period was for solar energy to account for 20% of America’s total electricity production. But just recently, they’ve announced a change to this goal. 

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Despite the adversity that has befallen the first years of the Solar+ decade, SEIA has grown even more optimistic. They have now announced that their new target for solar electricity production is 30%.

Why Did SEIA Raise the Goalpost?

The solar climate changed dramatically in the past two years. We transitioned from a highly conservative presidential administration to a liberal one that heavily prioritizes clean energy expansion and reforms. America’s new political leadership has brought forth the Green New Deal, which, while still pending approval, would be a significant boost to solar’s growth throughout the country. 

Further contributing to the industry shift was the arrival of the COVID-19 pandemic. Amid lockdowns, work-from-home transitions, and social distancing, Americans began spending the majority of their time at home, creating a big swing in how energy costs are distributed among sectors. Now with individual households bearing a greater energy burden, the need for cost savings via  solar installations has gone up.

How Can the New 30% Goal be Reached?

While SEIA feels meeting this goal can be accomplished, it won’t be without a serious ramp-up in effort. They have specified that solar installations must increase by 130% above prior forecasts between 2022 – 2030, deploying more than 700 GWdc to reach nearly 850 GWdc. 

SEIA has warned that delaying this capacity expansion would have stark repercussions for both climate stability and the probability of achieving a 30% production rate.

Contractors Need a Solar Marketing Company to Collect Enough Leads

Rooftop solar installations will play a big role in growing America’s solar electricity generation and reducing carbon emissions. But after suffering financial setbacks througout the pandemic, many residents who would like to go solar are hesitant. 

Contractors who want to keep sales high and do their part to make the Solar+ decade a success will need help finding leads. Turning to a solar marketing company for lead generation can prevent any calendar gaps. Working with Grid Freedom specifically offers the best level of security, since contractors are provided with customers that have already been screened and booked for their first meeting. 

Meet Your Rooftop Installation Goals at www.GridFreedom.com

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