Times are thought right now, for both contractors and the homeowners they sell to. Many residents are currently reluctant to buy a solar system because they are experiencing a great deal of financial uncertainty. But fortunately, there are still a number of ways contractors can win over cautious solar panel leads.
Now May be the Perfect Time for Financing
In order to attract more customers during the economic fallout of the coronavirus, lenders are offering very low interest rates. Even if homeowners can’t afford to buy a solar system outright, they can now get extremely favorable deals on financing.
This option can allow homeowners to take advantage of the federal solar tax credit now, while giving them a chance to get into a better financial position before paying off their installation.
Solar Tax Credits are Drying Up
The solar ITC is currently being phased out, meaning that homeowners won’t be able to write off a big chunk of their solar installation costs for long. The credit percentage has already dropped this year, and is scheduled to drop to 22% at the end of this year. Once 2022 arrives, it will be totally unavailable for residential installations.
If people want to save more than a quarter (26%) of their expense on solar, then they need to get their installation done within the next few months.
An Installation can Increase Home Resale Value
Real estate research has found that solar installations typically increase home values by over $4,000 per kW. That means that even small systems can raise a home’s sale price by $20,000+. This can be especially welcome news to people who are selling their homes in response to the economic pressures created by the pandemic.
Solar panels don’t just raise home values, they’ve also been found to lower a home’s time on the market, and thanks to the energy savings, are seen as highly desirable features by homebuyers. Getting a solar installation can be a quick turnaround investment that allows homeowners to cash out with complete ROI.
Solar can Prevent Budget Uncertainty
With the high-AC demands of summer and the constant heating needed in winter, homeowners can experience some big fluctuations in their energy bills throughout the year. This can be tough for many households to accommodate, since they usually have the same amount of income each month.
Getting a solar installation can not only help these customers avoid hefty seasonal bills, it can also free up money by cutting out a significant portion of their energy costs altogether.
Connect with Solar Panel Leads Who are Ready to Go Solar
Of course, the best case scenario for your sales team is to only talk with customers who don’t need convincing. This is possible when you have a solar marketing company filtering out all but the most enthusiastic prospects.
When you partner with Grid Freedom, we’ll deliver customers who are ready to get the ball rolling on their solar installation. They’re already sold on the benefits of solar, they just need a contractor to help them get it done.
Get Quality Solar Leads at www.Gridfreedom.com
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