Could Social Media be the Key to More Solar Leads

Social media has become a significant part of people’s lives, taking up a large amount of time for many. Of American adults, 68% percent use Facebook. Three-quarters of that group use Facebook daily and half use it several times a day. When it comes to other social media sites, 73% use YouTube and 24% use Twitter.

Businesses in all industries have made note of these trends and shifted much of their marketing efforts toward social media channels. Even blue-collar businesses are taking action, despite being known for a bit of resistance to adopting online practices. This includes companies in the solar sector.

Social Media Helps Solar Businesses - Even the Small Ones

Interacting with homeowners through social media is proving to be a winning strategy for many solar businesses. Even (and in many cases, especially) small contractors.

This is because social media gives contractors a number of key advantages and opportunities. Having a profile on Facebook or another social media site provides them with a convenient and casual way to connect with their local homeowners. Free from the pressure of a sales call or home visit, people can easily scope out the contractor’s company and offerings. Homeowners can even send contractors a quick message on chat to get more information. And all of this can be done without the homeowner ever having to leave the social media site they’re already using.

Social media also gives contractors a greater chance of being discovered. Thanks to the ability for people to share pages and posts they like, contractors may often find that their message can spread to a much larger network of potential customers.

Social Media + a Solar Marketing Company = More Leads

If your solar business still isn’t using social media in 2019, it’s time to start. Doing so will give you a whole new platform for attracting new leads and moving them further down the sales funnel.

To maximize your number of incoming leads this year; you can also team up with a solar marketing company like Grid Freedom. Our expert-staffed agency will deliver you a steady supply of 100% exclusive, qualified leads. With new sales opportunities coming from social media and our generation services, your business will be set to enjoy greater profits and growth.

                                          Get Your Solar Sales Leads at GridFreedom.com