Top 3 Signs Your Solar Marketing Efforts Aren't Working

Does it feel like you’re just spinning your wheels when it comes to solar marketing? If so, then you’re not alone. Marketing is a struggle for many solar installers. To make things worse, many often don’t know how to tell if and how their marketing strategy is in need of improvement.


In this post, we’ll share with you the top 3 signs your solar marketing strategy is falling flat, plus some helpful tips and solutions.

1. Your Conversion Rate is Practically Zero

This may seem like an obvious sign, but sometimes it’s not always clear to contractors that it’s their tactics that are keeping leads from biting. Many find some other explanation, such as “it’s the slow season”, “it’s the recession”, or “there’s too much competition”.

The truth is, there are always interested buyers to be found. You just need to be using the right methods to reach them. Do the advertising materials you use properly address homeowner’s biggest needs? Are you targeting places where people interested in solar are likely to be found? If not, then it could be the reason why the leads aren’t coming through.

2. The Leads you do get are Often Flaky

Maybe you’re reeling in leads, but when the time comes for your sales team to reach out; those leads are wishy-washy at best. They avoid committing to appointments or deadlines, and they keep dodging opportunities to seal the deal.

If this sounds like a large number of your leads, the problem lies in your marketing. It’s attracting the wrong type of leads - the kind that are just window shopping. Your marketing strategy should be designed to target and attract homeowners who are serious about going solar. This involves using high-quality materials, offering valuable information, and focusing on areas where serious solar buyers go.

3. You Spend More on Acquiring Leads than You Earn Back

Investment is a necessary part of solar marketing - you have to spend money to make money. But when your marketing budget exceeds what you’re actually earning, then it’s clear that your leads are costing you more than they’re worth.

This is indicative of an inefficient marketing system that’s begging for some optimization. You might be spreading your marketing efforts too thin, spending money on advertising in numerous places rather than a few impactful venues. It’s worth checking every aspect of your marketing system to see where spending might not be yielding good returns.

Overhaul Your Marketing by Purchasing High Quality Solar Leads

What if you could find an expert team to handle all of the marketing hassle for you? That’s where solar lead companies can be invaluable partners for your business.

When you buy high quality solar leads from trusted agencies like Grid Freedom, you can get connected with buy-ready homeowners without worrying about any of the marketing efforts. Go to www.Gridfreedom.com to learn more about how buying leads can simplify how your solar business lands new customers.