As the sun shines bright for the summer, more people will start thinking of going solar. With the sun beating down on their house and daylight hours becoming longer and longer, it becomes easier for many homeowners to understand that there’s an opportunity to seize when it comes to solar.
This season also creates a great opportunity for solar installers. With more people inquiring about solar installations in the summer, this is the best time for acquiring more customers. The problem is, many solar installers don’t have the sufficient time, staff, or budget to devote to marketing campaigns big enough to draw in as many homeowners as they would like.
Where to Find Summer Leads for Solar Installers
Lacking the resources for marketing doesn’t mean you have to miss out on summer’s surge of solar buyers. The solution is simply to outsource the lead-generating and qualifying process, leaving you only with the task of sitting down with interested homeowners and making the sale.
The best way to accomplish this is by purchasing qualified leads for solar installers from a reputable agency. For example, here at Grid Freedom, solar contractors can buy exclusive, high-quality leads that have been fully vetted to create the best sales opportunity possible.
Summer “Deal-Sealers” to Use with Homeowners
This gives installers like you the ability to get the best value, only paying for leads that can truly be lucrative. All you have to is meet the lead at their home and start talking business.
When talking with interested homeowners in the summer, you have a few unique selling points that you can highlight to drive home the sale. These benefits are particularly relevant for the season, so don’t neglect to use them.
Solar Helps Compensate for Cooling Costs
Summer almost always creates a spike in energy costs because of extra cooling needs. The energy generated by new solar panels can go straight toward powering a homeowner’s air conditioning systems. Or, in cases where the generated energy will be sent back to the power grid, homeowners can receive energy bill credits that cancel out some or even all of the costs.
The Greatest Savings can be Gotten Now
By installing solar panels in the summer, homeowners can take advantage of the season when the panels will operate at peak capacity. This translates into the best energy-generating period of the year. Come fall, the days will become shorter and the light will dim. If homeowners put off installation until later seasons, they’ll miss out on big savings.
If you’d like help taking advantage of this summer’s spike in solar interest, get in touch with us today. We’ll show you how to connect with homeowners who are truly ready to buy this season.
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